Denny Zager is a true guitar master
Newsweek Magazine
ZAD900CE 12 String Solid Spruce/Rosewood Acoustic Electric AURA Pro Series
ZAD900CE 12 String Solid Spruce/Rosewood Acoustic Electric AURA Pro Series
ZAD900CE 12 String Solid Spruce/Rosewood Acoustic Electric AURA Pro Series
ZAD900CE 12 String Solid Spruce/Rosewood Acoustic Electric AURA Pro Series

ZAD900CE 12 String Solid Spruce/Rosewood Acoustic Electric AURA Pro Series

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  • Full Size, Solid Sitka Spruce/Indian Rosewood, maple binding, abalone and pearl inlay.
  • Fishman AURA Sound Imaging system (highest rated in the USA)
  • Our deepest, richest sounding guitar…15% more power than our 80 Series.
  • Buyers of the 900 are coming from Martin D45, Taylor 9, Gibson Hummingbird

If you demand the best this is it.  When we have a customer come into the shop with a $5000 acoustic who’s looking for that type of quality and sound but with easier playability, the 900 is the only guitar we go to.  Unlike our 20 and 50 Series guitars Denny uses a special bracing system on the 900 that allows the face to move half a millimeter more giving it more projection and power.   When you hit a string on the 900 you feel it resonate through your gut.  There’s very few guitars today that can do this, especially new guitars, and when you find one it’s usually the price of a small car. Read more

Zager Pro Series guitars play a little easier and sound a little more powerful than our regular series instruments.   The woods are aged longer.  The finish is applied thinner so the sound board moves half a millimeter more when the strings are hit providing a deeper bass response.  Each piece of abalone and pearl is laid by hand in combination with gold Grover tuners that pop to the eye.  Most customers buying our 900 Series are touring artists and veteran musicians coming from high level Martin, Taylor, Santa Cruz and Gibson.  Denny did extensive testing in designing the 900 and sent it to veteran players and artists around the world who put it up against the finest guitars made. Pros say the 900 outperforms guitars at twice its price point (sometimes more), but playability is easier and price is less than half since you’re buying direct from our workshop in Lincoln, Nebraska versus retail stores.

Denny wanted only the finest electronics system for the 900 series so he called Bob Fishman at world renowned “Fishman Transducers.” Fishman’s new Aura Digital Sound Imaging System allows you to download thousands of sound images directly from the Fishman online library that have been professionally mixed in Fishmans multi-million dollar recording studios. You can select from images mixed specifically for your Zager as well as thousands of others depending on the sound you’re looking for. Denny used to spend countless hours in studio time dialing in the perfect sound for his guitars. Fishman’s Aura Image Gallery Software (included) does this for you by allowing you to select from thousands of images in their online library that will give you the sound you want no matter what you’re looking for and downloading them onto your guitar via USB cable. Read the reviews, talk to the pros, and you will see this system dominates every guitar electronics package on the market today.

Be sure to read artist comments and magazine reviews on the 900 as it consistently rates in the top 5% of acoustics made world wide. 100% money back guarantee including shipping fees both ways. It’s a lifetime instrument so it comes with a lifetime warranty.  Truly a work of art with a stunning sound that will get better year after year.

  • Full size dreadnought the most popular guitar size in the world.
  • Solid wood construction sounds better every year as it ages.
  • Venetian cutaway box design allows you to slide down low into the box for easier playability.
  • Fishman’s new AURA Digital Sound Imaging System that allows you to download thousands of sound images directly from the Fishman online library that have been professionally mixed in Fishmans multi-million dollar recording studios.
  • Built in genuine Fishman transducer  system allows you to plug into any amplifier or PA system and play it like a full electric guitar.
  • Built in genuine Fishman automatic tuner system tunes your guitar perfectly in seconds and if you’re a beginner actually trains your ear for perfect pitch.
  • Built in genuine Fishman equalizer system gives you infinite sound possibilities allowing you to dial in the perfect sound.
  • Hand carved bracing for greater movement of the soundboard providing a richer sound.
  • Slim neck design feels natural in your hand making it easier to form chords.
  • Custom string spacing for greater speed and accuracy (and less rattles).
  • Zager soft touch fret design for less string bite and finger fatigue.
  • Adjustable truss rod to raise or lower action depending on your playing style.
  • Special ultra thin high gloss finish allows more movement of the body for deeper sound
  • Hand carved bone nut and saddle. (Found on predominantly $1500+ guitars).
  • Hand laid abalone inlay rosette with pearl fret markers.
  • Ivory binding detail and zipper stripe down back (Found in predominantly $1500+ guitars).
  • Genuine Grover tuning machines (best in the world).
  • 100% money back guarantee
  • Lifetime warranty

Featured Videos

ZAD900CE 12 String Videos

Features

guitar dimensions
Dreadnought Size Dimensions
Height: 41 inches
Box length: 20 inches
Waist: 11 inches
Widest bout: 15.5 inches
Depth: 4.75 inches
Scale length: 25.5 inches
guitar dimensions
Venetian Cutaway Style
A "Venetian Cutaway" is a guitar that has a section of the body "cut away" by the neck which makes it easier to slide your hand down low to reach chords near the sound hole. Denny braces the cutaways a little differently then his full box guitars so sound quality matches. If you’re a player that spends a lot of time on that part of the neck a cutaway box is invaluable.
guitar top 900 spruce
Grade A Sitka Spruce Top Top
Sitka which is known for its strength and durability comes from the Northern coast of British Columbia up into Alaska. It tends to have a warm pinkish/tan hue to it. Spruce offers a tight, punchy low end response with great projection. Players who demand a powerful sound with tons of projection will hear the benefit of a Sitka spruce top. Used on only the highest quality acoustic guitars in the world.
See full build sheet
guitar back sides rosewood
Indian Rosewood 900CE Back-sides
One of the most popular and traditional guitar woods of all time. Where mahogany lends itself to the midrange, rosewoods sonic profile is deeper in the low end. Not to take anything away from mahogany as many players will find it difficult to tell them apart, but the dedicated ear will notice a deeper, richer, sweeter tone coming from a rosewood guitar.
binding maple
Hand Bent Figured Maple Binding
Figured Maple binding is not only beautiful to look at but it also protects your guitar from bumps and nicks in daily use. Found generally on guitars exceeding the $2000+ price point.
inlay neck
Mahogany with Inlay Neck
Mahogany—one of the most popular tone woods used on acoustic guitars for the last 50 years. Complete with hand laid contrast inlay.
indian rosewood headstock
Indian Rosewood Headstock
Indian rosewood is commonly found on high-end guitars. This wood is heavier and more dense than mahogany and also is very stable and resonant. East Indian Rosewood is dark brown with sometimes purple-brown streaks giving a pleasant figure. The guitar head stock configuration is a registered trademark and is used under license from C.F. Martin & Co. Inc. of Nazareth, Pennsylvania, USA.
guitar brace work
Zager Design (Hand Scalloped) Bracework
The technique of scalloping or shaving the braces can have a huge impact on the power and tone of an acoustic guitar. By shaving or reducing the thickness of the brace, it becomes more flexible and therefore lets the top move more freely. When done by a Master Luthier the brace maintains its structural integrity, while making the top more efficient. The result is faster attack, longer sustain, more bass, more power, and an overall improvement in the whole tone system.
guitar inlay
Full Abalone Inlay Inlay
Abalone inlay is found on only the highest quality guitars. Laid by hand one piece at a time, the color and translucence of each piece changes with different amounts of light. Not only does it add to the overall look of your guitar, but it also adds to the value. Our 900 Pro Series guitars have an inlay rosette around the sound hole in combination with inlay around the entire face as well as small cross fret markers going up the fret board
guitar fret crosses
Pearl Cross Fret-markers
Used on only the highest quality guitars. Laid by hand on the fret board one piece at a time. It's a very tedious, time consuming process but the results are breathtaking
zipper mahogany
Figured Maple Inlay Back-detail
This accent matches the guitars figured binding and abalone inlay perfectly to give it that extra expensive look of a pro series guitar. Laid by hand one piece at a time. Adds to the overall beauty and sets off the color of the wood. Found on only the highest quality guitars in the world.
high gloss finish
High Gloss Finish
High-gloss finish provides excellent protection but at the same time is extremely light and elastic. This is a crucial point in both the sound of the guitar and its ability to age—which is what makes a guitar sound better year after year. A thick finish muffles a guitar's vibration and blocks aging.
guitar truss
Custom Adjustment Setting Truss-rod
Denny designs his guitars with a truss rod adjustment setting that allows you to dial in your guitar to your particular playing style. In this way if you're a heavy handed player you can set the action higher so you can "get on it" a little for more power, and if you're lighter handed touch player you can dial in the action low so you can move faster and play longer with less fatigue.
zager aura guitar
2023 Fishman Aura Pro Electronics
Denny wanted only the finest electronics system for the 900 series so he called Larry Fishman at world renowned "Fishman Transducers." Fishman's new Aura digital imaging system allows you to plug into your computer and download hundreds of sound images that have been professionally mixed in Fishmans pro recording studios. You can select from images mixed specifically for your Zager, or hundreds of others depending on the sound you’re looking for. Denny used to spend countless hours in studio time dialing in the perfect sound for his guitars. Fishmans new imaging system does this for you by allowing you to select from images online that will give you the sound you want no matter what you're looking for. Read the reviews, talk to the pros, and you will see this system dominates every guitar electronics package on the market today.
zager aura guitar
Genuine Fishman Aura Built-in-automatic-tuner
Ask any pro who makes the finest guitar electronics systems in the world and 9 out of 10 will say Fishman. An electronic tuner allows you to tune your guitar in a fraction of the time it takes using conventional tuning methods. Simply hit a string and the LCD indicator guides you into perfect pitch. A red and green light instantly lets you know when the tune is dead on. This is a very important tool for the new player who is trying to develop and train their ear for perfect pitch. It's also helps the professional player who wants to get in perfect tune fast.
zager aura guitar
Genuine Fishman Aura Built-in-equalizer
Fishman equalizers are the highest quality equalizers used in acoustic guitars today. The equalizer is an electronic unit that controls the sound and volume when plugged into an amplifier or PA system. There are adjustments for highs, mids, lows, and presence. Fishman EQ's are used exclusively on high end acoustics by artists such as Bob Dylan, Paul McCartney, Alan Jackson and Aerosmith to name just a few
guitar grover gears gold
Genuine Grover (gold) Tuning-machines
Genuine Grover sealed tuning machines are found on only the finest guitars made. Look at tuners on $2500+ acoustics and you will see the majority have "Grovers." Unlike open gear tuners where the tuning mechanism is exposed, Grover sealed tuners contain a lubricant that keep the tuning mechanism sealed air-tight so the gears turn smooth and continue to for the life of your instrument. Lifetime warranty. If you have a tuner go bad we'll replace it free of charge for life.
guitar nut
Bone Hand Carved Nut
Denny hand carves his nuts from bone for each guitar so the strings are set lower with custom spacing. Lower string heights make it easier to press down to form chords and it also increases finger speed. Custom spacing allows you to move faster with less buzzes, mutes, and rattles because you’re no longer bumping adjacent strings. Custom string spacing makes it easier for all hands sizes big and small. Lifetime warranty. Break a nut and we'll replace it free of charge for life
guitar saddle
Tusq Hand Carved Saddle
Denny hand carves each saddle for each individual guitar. Denny also adjusts the intonation settings to bring the guitar harmonically in balance with itself. This not only makes your guitar easier to play, but it also makes it sound more powerful. Customers say our guitars fall into tune easier and stay in tune longer...this is one of the reasons why. Denny uses only genuine "Tusq" brand saddles on his guitars which you generally only find on higher dollar acoustics . Lifetime warranty. Break a saddle and we'll replace it free of charge for life.
zager ez play guitars
Zager Custom Lights Strings
Zager custom strings are designed by Denny exclusively for his Guitars. We have customers using all brands and gauges of strings on our guitars with excellent results (Elixir, Martin, Fender, Gibson, D'addario) but these are the strings our customers seem to like the most on our guitars. Hand wound daily in our shop in Lincoln, Nebraska.
frets
Zager Soft Touch (Hand Filed) Frets
Denny hand files each fret one at a time on every guitar that leaves our shop. By filing the frets Denny achieves two important things. When sliding up and down the neck your fingers will no longer get irritated and sore and you won't suffer from what we call "String Bite" and overall finger fatigue. Secondly, when you file the frets by hand each fret will have the same uniform height. 9 times out of 10 when you have a buzzing string it has nothing to with your playing, it’s because you have a guitar with a fret that’s sitting away from the fret board hitting a string.
life time warranty
Lifetime Warranty
Our warranty is simple. Lifetime on all guitars. A quality guitar should be made to last a lifetime and if it doesn't it wasn't a quality guitar to begin with.

Zager Artists of the Month for December




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ZAD900CE12-N-AURA reviews rating image


<[email protected]>
Baton Rouge, Louisiana
10 months ago
Model: ZAD-50CE OM

How does this guitar compare with your old guitar, other guitars, or guitars you've tried in stores?
Superior, I have owned, Ovation, Yamaha, Acoustics and the Zager is better in Sound and Craftmanship.

What's your favorite part about this guitar?
The Woods and Craftsmanship.

If you didn't know the price of this guitar what would you estimate the price to be?
1,800-2,000

How would you rate customer support?
On a scale of 1-10. A Ten

Would you recommend this guitar to others…if so why?
Yes, Service,Quality, Warranty, unheard of!

Additional comments:
I will recommend your Co. to others musicians,and Amigos.

<[email protected]>
Sunnyvale, California
10 months ago
Model: ZAD-20E

How does this guitar compare with your old guitar, other guitars, or guitars you've tried in stores?
Thats an easy question. The similarityis that they had six strings and were CALLED guitars. The current one that I'm replacing is made by Global (made in Korea) that I picked up on sale years ago.

What's your favorite part about this guitar?
That's very hard for to answer because there is so many top attributes that fit in my favorite catagory, but if I had to choose only one, it is the way that it plays so easy. The fret height and string spacing are a tremendous difference from all the others that I've tried. Running a close second is the incredibly rich sound.

If you didn't know the price of this guitar what would you estimate the price to be?
From what I have been looking at in a music guitar store, I would place it among their top of the line sellers for acoustic/electric guitars, which is from $1500 to $2000, to get close to the same feel and sound.

How would you rate customer support?
In my short time dealing with Dennis and Zager Guitar I would like to say that the support and advise were excellant, timely and made me feel that they really cared what I thought. They treated me more like a friend than a new customer.

Would you recommend this guitar to others…if so why?
I would not hesitate to recommend Zager Guitars to anyone that I knew was looking to get the best guitar for their money. It is truely an investment, and made in the USA.

Additional comments:
I was also pleasantly surprised when I saw the Zager Guitar case. It realy is remarkable and has a digital humidity/temperature indicator along with its high density construction. I didn't expect something that sturdy. I'm looking forward to my free guitar lesson which I also did not expect. If I lived closer to Zager I would take lessons in person.

<[email protected]>
Springfield, Massachusetts
10 months ago
Model: ZAD-20E

How does this guitar compare with your old guitar, other guitars, or guitars you've tried in stores?
Well it sure is easier on fingers sound has nice bass tone , tuner works great wish little larger letter for these old eyes . I have played, own sold many guitars sence,, i first started to play 6 years ago . Urs is much nicer clear sound nice elec adjustments easy to work fast to set . I also play a martin D-35 this one will also be one that will go to lots jams,, church in cold months ahead in ny . IT IS TOP SHELF GUITAR

What's your favorite part about this guitar?
Now what a question to ask me i like everypart of this american made guitar for such fair price . Neck and easy playing i have to say is best point fact for me

If you didn't know the price of this guitar what would you estimate the price to be?
1500

How would you rate customer support?
10 doesnt do guitar justice

Would you recommend this guitar to others…if so why?
Yes i would and already have few my friends came by to jam and yep eash one took turn with it and no one point about it did that not like . Most are Martin players or gibson but that might change for second guitar for them .

Additional comments:
Well all i can say is thank u for all ur help Dennis jr i did have few questions and i got straight honest answers with out sale pitch just plan facts , made me what to order one check out for myself i didnt have one thing to lose seein i could send back and get my money back . SO thats it job well done people my hats off to u all jack

<[email protected]>
Huntington Beach, California
10 months ago
How does this guitar compare with your old guitar, other guitars, or guitars you've tried in stores?
Very easy to fret. The neck is not meaty in your hand, which is a plus for those of us who have short thick fingers

What's your favorite part about this guitar?
Sound, without a doubt. Plus the craftmanship



Would you recommend this guitar to others…if so why?
At least 1000.00

Additional comments:
Very pleased with all aspects of my new Zager zad50e. Proffessional buisness dealings all the way through the buying process.Intend to keep for life and hope to pass down to my grandson.

<[email protected]>
Jackson, Mississippi
10 months ago
Model: ZAD-900

How does this guitar compare with your old guitar, other guitars, or guitars you've tried in stores?
Quality and workmanship is second to none. Tone is bright up and down the scale. Mid-high harmonics add a to a very rich tone.

What's your favorite part about this guitar?
Tone and quality.

If you didn't know the price of this guitar what would you estimate the price to be?
$3000 +

How would you rate customer support?
Awesome. You do it right!

Would you recommend this guitar to others…if so why?
Yes. The 900 is a very playable instrument with tone that is very clean. And you'll not find better quality. On top of that, it's a great looking guitar.

Additional comments:
I am now the owner of a 80 and 900 (pure acoustic). The 900 is in a different class. It's brighter tone yet still warm. If you are considering a 900,I'd recommend you make the jump. You'll not be disappointed!

<[email protected]>
San Francisco, California
10 months ago
Model: ZAD-80CE

How does this guitar compare with your old guitar, other guitars, or guitars you've tried in stores?
I have acquired several other 6 string acoustics over the years--Takamine, Tacoma, Ovation, Larrivee, Washburn. This guitar is far superior to all of them except the $3000+ Larrivee. (I think I paid $695 for the Zager in 1994.)I really can't hear any difference between them, but the Zager has electronics, so I give it the nod. If you compare prices, though, the Zager is a far better value.

What's your favorite part about this guitar?
I can't decide my favorite part. The guitar is absolutely beautiful, sounds wonderful, stays in tune, and is so easy to play.

If you didn't know the price of this guitar what would you estimate the price to be?
Maybe $1500 to $2000.

How would you rate customer support?
Perfect.

Would you recommend this guitar to others…if so why?
Yes, and I have. Anyone who has played this guitar is very impressed.

Additional comments:
I have had a number of guitar players who have played 10 to 40 years play my ZAD80CE. Everyone is impressed. One particular guy, who had played for about 25 years said this was the best guitar he ever had in his hands. Note: I purchased the Larrivee after the Zager, for twice the price (used) thinking I would get a much better guitar. That was not the case. Don't get me wrong--the Larrivee is a nice guitar, but I don't feel it is any better than the Zager, and for the price, there is no question which is the better value.


West Covina, California
10 months ago
Model: ZAD-20 Black

How does this guitar compare with your old guitar, other guitars, or guitars you've tried in stores?
The Zager guitar sounds so absolutely wonderful, just like the higher end Martin guitars we tried in the stores. The Zagger seems to have a special sound. You can feel the made with love, care, and pride.

What's your favorite part about this guitar?
That it seems to be made by a man with a calling. Like a German craftsman clock maker.

If you didn't know the price of this guitar what would you estimate the price to be?
1,000- 2,000 dollars

How would you rate customer support?
Absolutely superb! Friendly and easy to talk with.

Would you recommend this guitar to others…if so why?
Oh yes, because of the fine craftmanship, and easy playability.

Additional comments:
Dennis has been kind and very patient with me and my purchases. Many Blessings in return.

<[email protected]>
Sioux Falls, South Dakota
10 months ago
Model: ZAD-50 OM

How does this guitar compare with your old guitar, other guitars, or guitars you've tried in stores?
MUCH BETTER TO HANDLE, MORE CONFIDENCE TO PUT MORE EFFORT INTO MY PLAYING.

What's your favorite part about this guitar?
EASY FRETTING, ABLE TO USE THE SADDLE END OF THE GUITAR.

If you didn't know the price of this guitar what would you estimate the price to be?
WITH THE CASE, ABOUT DOUBLE.

How would you rate customer support?
VERY GOOD.

Would you recommend this guitar to others…if so why?
I CERTAINLY WOULD LIKE TO HEAR AN OPINION FROM A GOOD GUITARIST. I WOULD TELL OTHERS LIKE ME, TRY A ZAGER.

Additional comments:
WELL, DENNIS GOES OUT OF HIS WAY TO MAKE SURE YOU ARE HAPPY ABOUT YOUR GUITAR, GIVES GENUINE ASSURANCE IN WHAT YOU ARE BUYING, WHO ELSE WILL GIVE YOU A GAURANTEED CASH BACK PROMISE. MY DAUGHTER IN LAW "EMMA" HAS TAKEN TO THE GUITAR. UNLIKE ME, SHE WILL HAVE A GOOD START, AND IS MORE THAN WELCOME TO GET EVEN BETTER, USING THE ZAGER GUITAR.

<[email protected]>
Grand Rapids, Michigan
10 months ago
Model: ZAD-80CE

How does this guitar compare with your old guitar, other guitars, or guitars you've tried in stores?
The sound is out of this world. It sounds better then my Martin and it is much easier to play. It looks really well made. The fit and finish is flawless.

What's your favorite part about this guitar?
Just holding it, playing it and admiring it. I love everything about it

If you didn't know the price of this guitar what would you estimate the price to be?
At least $2000 to $2500

How would you rate customer support?
Second to none. Dennis is the best person in the world to deal with. I had a very minor problem that would not have bothered 99% of your customers but Dennis took care of it no questions asked. When I buy my next guitar it will for sure be Zager

Would you recommend this guitar to others…if so why?
I would and I already did for all the reasons I mentioned above. They're awesome guitars

Additional comments:
Without a doubt Zager guitars are some of the finest ppeople I've ever dealt with either on-line or in person. Their service is sceond to none


Boston, Massachusetts
10 months ago
Model: ZAD-80CE

How does this guitar compare with your old guitar, other guitars, or guitars you've tried in stores?
I have told my family, friends, and new aquaintances, that it is by far the best sounding and easiest to play guitar I have ever owned or played! I went to guitar center, and went in to the room where the higher priced guitars are, Gibson, & Martin, and played many guitars side by side in a 2 hr. session of comparisons. It was only when I played it against a $3,100 Martin that I feel I found it's equal in sound, but not 100% equal in playability. I realize that to each player it is subjective, but this is my strong opinion, and I put the time in in my comparison.

What's your favorite part about this guitar?
What's not to love! Everything about it is my favorite! I will begin with the playability. One of the guitars I own is a Fender Newporter Vintage Acoustic with the Strat Style Neck. These are a little easier to play than your average Acoustic guitar, and I have had people play it who would agree. But, every time I let someone play it, and then play the Zager ZAD80CE, their reaction is exactly the same as mine...WOW!!!! They don't want to hand the guitar back. They say they have never played something so incredibly easy to play, and they say it makes their playing sound so much better. Easier Chord changing, and easier picking, less fatigue on our fingers and so much more enjoyable to play. When I saw the incredible workmanship of this "Made in the U.S.A! Masterpiece" I want to just keep going over and over it with my friends and children who play also, studying and critiquing the guitar, and continue to impress myself over and over again, and all at the amazingly low price that you can own this guitar & very nice case with temp & humidity Gauge. The Sounds that this guitar makes weather unplugged or Amped through my Acoustic AG30 & Behringer Ultracoustic ACX450 Acoustic Guitar Amplifier, is nothing short of amazing!!!

If you didn't know the price of this guitar what would you estimate the price to be?
I would assume it was at least a $2,000 - $2,500 Guitar & Case.

How would you rate customer support?
Customer support is Amazing! I wrote an email after midnight, probably 3am Nebraska time, and logged into my email in the morning to find a very pleasurable response. I continued to have a dialogue through email back and forth a few times with almost immediate responses. Extremely professional, thoughtful, informative & helpful! Best in Support!

Would you recommend this guitar to others…if so why?
I have given this guitar to my daughter, and am currently saving to buy the ZAD900CE in the coming months. I still get to play it, but only when she's not using it :-) I put the Fender Newporter up for sale because I just can't play it anymore after hearing such a difference, and also becoming frustrated with it's playability compared to my Zager ZAD80CE! I will never buy another Acoustic Guitar other than a Zager. I can guarantee that if you buy one and play it for only a Day, you will be sold on it for life, whether you are a beginner, intermediate, or Pro! Nothing for the money compares, and you would spend double to triple to even begin to find anything that even comes close. The Neck on this guitar is amazing! Great Science, Great Research and Development! Mr. Zager Really put in the time developing such fine Guitars! Kudos to the family & the Company as a whole! I can only imagine how the ZAD900CE is going to make my experience even more wonderful!!! :-)

Additional comments:
I just can't seem to say enough good things about this very fine instrument, and the wonderful people who made it possible! I am looking forward to spreading the news to as many people as I possibly can! Thank you Zager Guitars & the Zager Family!


Chula Vista, California
10 months ago
Model: ZAD-80CE

How does this guitar compare with your old guitar, other guitars, or guitars you've tried in stores?
I've been playing guitar for well over forty years. In my youth, I played in a band that won the South Florida Battle of the Bands and played guitar in a high school stage band with a friend who is now one of Nashville's top studio guitarists. I've owned guitars manufactured by Gibson, Fender, Epiphone, Paul Reed Smith, Washburn, Martin, and Simon & Patrick, amongst others. In short, I'm not a novice at playing guitar. While most of my guitar playing has involved electric instruments, the Zager 80CE looks and sounds better than any acoustic I've ever owned, even though some others have cost considerably more.

What's your favorite part about this guitar?
Although the Zager 80CE has many excellent features, its tone is my favorite part. The dreadnought body produces an extremely smooth, rich sound. Individual notes are clear and sharp, while chords resonate beautifully. This has to be one of the nicest-sounding acoustic/electric guitars I've ever heard.

If you didn't know the price of this guitar what would you estimate the price to be?
This is difficult to say exactly but, based on Martins with comparable features, I'd guess this guitar would be priced in the $2000. to $3000. range.

How would you rate customer support?
Absolutely exceptional! Any company that offers a true no-cost return policy, free strings and other bonuses, and is as quick to respond to inquiries and questions as Zager is deserves every accolade it receives. I can honestly state that Zager's customer service is the best I've ever experienced from any company, and that's saying a lot!

Would you recommend this guitar to others…if so why?
Without question! Based on my recommendation, one friend has already purchased a Zager and raves about it; I've recommended Zager guitars to several other players, as well.

Additional comments:
If you purchase a Zager guitar, definitely get a Zager case to go with it. The case is a bargain for the price, and it's absolutely the highest-quality case I own. When I look at it, the phrase "bazooka-proof" comes to mind - and who else includes a digital thermometer/humidity meter with their cases? Zager doesn't appear to cut corners when it comes to quality.

<[email protected]>
Des Moines, Iowa
10 months ago
Model: ZAD-20E

How does this guitar compare with your old guitar, other guitars, or guitars you've tried in stores?
as good and some cases much better in term of playable and cost!!the best thing about this company is made in the usa!!!!!!!!!!!!!!!!KEEP UP THE GREAT WORK

What's your favorite part about this guitar?
ease in palying for long periods of time

If you didn't know the price of this guitar what would you estimate the price to be?
$900 -$1000

How would you rate customer support?
5 stars with 1 as the worst 5 as the best

Would you recommend this guitar to others…if so why?
allready have!!!!!!!!!!!!

Additional comments:
i would really like to try the zad 80ce with the cedar top!!! but will have to sell my martin 1st!!! but who knows christmas is coming!!!!!!!!!!!!!!


Lansing, Michigan
10 months ago
How does this guitar compare with your old guitar, other guitars, or guitars you've tried in stores?
Really no comparison between it and my old guitar. This one is so much better! I have played a lot of different guitars recently ( some very pricy ones ) and this one is my favorite.

What's your favorite part about this guitar?
So far I love everything about it! But if I had to pick just one it would be it's ease of play.

If you didn't know the price of this guitar what would you estimate the price to be?
$1000-$1500

How would you rate customer support?
As pleased as I am with the guitar, I would have to rate the service I have received even higher!! I emailed Dennis back and forth with numerous questions while trying to make up my mind on the purchase. Always received a prompt, honest and personal answer. Honestly the most pleasurable transaction I have had in some time!

Would you recommend this guitar to others…if so why?
Already have. For the price and quality, I don't think you could go wrong with a purchase from the Zagers.

Additional comments:
Again, I want to thank Dennis for his prompt and honest assistance with my purchase. He seemed to always be available. Never had to wait over 15 minutes for any of my questions to be answered. Also a big thank you to Denny for his quality craftmanship on my beautiful guitar!! I wish you guys nothing but success in the future.

<[email protected]>
Boston, Massachusetts
11 months ago
Model: ZAD-80CE

How does this guitar compare with your old guitar, other guitars, or guitars you've tried in stores?
I have a classical guitar and a 12 string acoustic. In May of this year I started sitting in with my church praise band. I have not played the guitar seriously in 50 years. Learning old chords, new chords and bar-chords was very difficult on the two guitars I own. I shopped for a guitar for two months, making regular visits to the local Guitar Center. The Zager is much easier to play than the lower end Martins I was considering buying. The ZAD80CE has a tonal quality which is rich and resonating, like guitars I looked at from $1700 to $3000.

What's your favorite part about this guitar?
I have three favorite parts, the tonal quality, the playability and the flawless craftmanship and finish my Zager has.

If you didn't know the price of this guitar what would you estimate the price to be?
This guitar would sell for twice the web-site price, $2000.

How would you rate customer support?
Customer service has been fast, responsive and very friendly.

Would you recommend this guitar to others…if so why?
I have recommended this guitar to others. So far everyone who tries out the Zager is impressed with the neck and action of the strings.

Additional comments:
I was really sold on the quality control standards of Zager guitar. Each guitar is built by the same person, inspected and re-inspected. The workmanship and finish are really impressive when you first open the case. I can tell these guitars are made with a passion for perfection and precision. The craftmanship of the Zager truley surpasses any guitar I have played at any music store.

<Alan Hawkins>
Bridgeport, Connecticut
11 months ago
Model: ZAD-50CE

How does this guitar compare with your old guitar, other guitars, or guitars you've tried in stores?
I have had Gibsons, Epiphones, a Goya etc and it is much easier to play than any of them. I tried many guitars in stores, but I couldn't find one with a wide enough neck at the nut.

What's your favorite part about this guitar?
My favorite part of this guitar is how easy it is to play up the neck on the 9th,10th, 11th fret. It is so easy to articulate every note when I play a passage in the upper register. I am also amazed at how much voice this guitar has. It projects enough to fill a room.

If you didn't know the price of this guitar what would you estimate the price to be?
If I picked this guitar up in a store and it had no price tag I would think it had to be no less than $1,000 and that would seem like a good deal.

How would you rate customer support?
I would rate customer support as A-One. The first guitar I received was damaged in shipment by UPS. I called Dennis Jr. on the phone and he told me to have UPS pick it up and he would send another at no cost to me. Within one week I had the second one arrive in perfect condition with no additional cost.

Would you recommend this guitar to others…if so why?
I would absolutely recommend this guitar and have done so. The materials and workmanship are excellent. After owning mine for four years it is obvious to me this guitar sounds better as the wood cures. I have confidence that like Gibsons, Martins and the like this guitar will no only keep it value but increase as time goes by. This guitar is suited to somebody just starting to play as well as the seasoned professional.

Additional comments:
I would love to see a Zager archtop acoustic with carved top. Well, I can dream can't I?

<[email protected]>
El Monte, California
11 months ago
Model: ZAD-80 OM

How does this guitar compare with your old guitar, other guitars, or guitars you've tried in stores?
As to my background, I have been playing guitar since I was 10 years old and will be 61 on October 7th. I'm a professional singer/songwriter (who works in medicine on the side, lol). I played a solo professionally around the Memphis area and on the road nationally for about 16 years before going into medicine. I've owned 5 different "high-end" Martins, and, only one (an actual prototype I lucked up on in '79 from Martin and Kurt Listug's first "Okay, we've built these, now let's go try and sell em' on consignment to music stores around the country road trip" in the late 70's)had remote similarities in tone to this guitar...but it had a jumbo body with Brazilian rosewood back and sides. I've also had 3 Larrivee's, but only one, a $4700.00 L-10QMC made for the '94 L.A. NAAM show, had remotely near the same resonant tone of this instrument in that it, too rang like a bell...but it was bottom heavy...and this guitar is as close to perfectly balanced as I've ever been lucky enough to find. There have also been several Tak's, Strats, Pauls, and myriad other "work guitars" along the way blah, blah, blah. My point is simply that I'm no novice by a long shot. That being said, this is easily one of the best guitars I have ever played! I swear to god I actually caught myself on tape night before last remarking to myself while in my studio assessing this guitar that I felt like I'd stolen one of James Olsens!", lol! In the end, I suppose that the best recommendation I can give for what you are doing Mr. Zager is to add that I'm unloading every single guitar and piece of gear I don't need just to enable me to buy a few more examples of your work in different body styles. I have never enjoyed playing a guitar any more nor suffered so very little for playing for so many hours on end!

What's your favorite part about this guitar?
The playability combines with the tonality to, literally "chime" as if the guitar had some kind of ingrained "vibrato-ish" trait. That's rather nice;) And the overall build quality and attention to detail rivals that of anyone out there. Really beautifully done green heart-of-abalone binding as well that, by all rights at this price point, shouldn't even be there.

If you didn't know the price of this guitar what would you estimate the price to be?
Having paid several times more than this for accoustics, I have never had anything that really rivaled this particular instrument so, $4000-5000+ I suppose. Collings-ish. Froggy Bottom-ish. This one, at least, is absolutely in that league of guitars. That's where it belongs.

How would you rate customer support?
Denny, Jr.'s tactful professionality coupled with an apparently genuine concern for whether you are pleased, happy, and, informed as a customer ranks the entire experience a ten. As to all the praise for the promptness of Denny Jr.'s replies to online queries, it's all warranted and well-deserved. In short, the entire experience was a very pleasant and impressive!

Would you recommend this guitar to others…if so why?
I have, needless to say, already done so as I have several friends that are session players that I've already forwarded the website to and will take mine along to each and every opportunity to turn any guitarist friends on to these because, if this one's an indication, they'll simply sell themselves. If enough of a semblance of this sound and playability gets imparted to the other guitars he builds as a result of the uniqueness of his bracings, tweakings, and general "String Science" set-up to allow them to all have these same sorts of characteristics, I don't know how anyone could possibly go wrong with buying his work.

Additional comments:
Speaking as a person with a life-long love of guitars and the playing of them, I sincerely hope my sheer joy at discovering Denny Zager's affordable genius somehow results in helping to sell a few more of these guitars because by turning out instruments of this caliber, he's certainly got it coming!...Very Sincerely, John Anthony(Tony)Sloan

<[email protected]>
Elizabeth, New Jersey
11 months ago
Model: ZAD-50 OM

How does this guitar compare with your old guitar, other guitars, or guitars you've tried in stores?
This was my first one, I had not played before. I didn't know what to look for other than to follow the advice of not getting too cheap a guitar, nor going way overboard to start out.

What's your favorite part about this guitar?
I bought this guitar in 5007 and began my journey of learning this instrument. At first it was hard to tell much about the playability and quality but now after steady practice I can ssy this guitar is great. I've now had the chance to try others and the feel of the Zager is just so much easier to finger and the sound is really nice. I've been told by others that the playability is better than many guitars. The finish is top quality. I find I can play this with less strain on my fingers.

If you didn't know the price of this guitar what would you estimate the price to be?
$750-1,000

How would you rate customer support?
First rate, everything you hear about the quality of service is true. All those testimonials on their site are there for a reason.

Would you recommend this guitar to others…if so why?
Yes, because from a beginners perspective, this guitar helped me learn easier and more enjoyable.



Carrollton, Texas
11 months ago
Model: ZAD-80CE

How does this guitar compare with your old guitar, other guitars, or guitars you've tried in stores?
I play mostly electric guitars. Although I do have a couple of cheap acoustics, but I had been looking for a nice acoustic electric. I had been looking at some mid to high end Martins etc. when I found the Zager. I think my Zad-80CE is just as nice or nicer looking than the others, but I believe it is easier to play and the tone is incredible.

What's your favorite part about this guitar?
It is a beautiful guitar and it stays in tune better than any guitar I have ever owned.

If you didn't know the price of this guitar what would you estimate the price to be?
I would compare it to what I was looking at before buying my Zager...Around $2500.

How would you rate customer support?
A++ They go above and beyond expectations! I have Emailed Dennis on a few occasions. Dennis always replies right away, usually in just a few minutes.

Would you recommend this guitar to others…if so why?
I have already recommended this guitar to others. I have a friend that plays professionally, I had him play it....He was totally impressed!


<[email protected]>
Concord, California
11 months ago

How does this guitar compare with your old guitar, other guitars, or guitars you've tried in stores?
I own a Martin D-15 which I love, but the Sigma Martin DR-42 with Zager EZ play sounds great and plays much easier. I also own a couple of Alvarez acoustics. The Sigma Martin with Zager EZ play system has a very crytal bell like sound and projection and the set up makes it the best playing guitar I own...If I'm going to play for a long time this is the guitar of choice. Everyone who sees this guitar asks about it...I just let them play it and watch their response..which is usually a smile and a look of bewilderment...no kidding.

What's your favorite part about this guitar?
The overall resonance of the guitar...has very clear balance tone and the string winding on the tuners is very innovative...makes a big difference, so much so I started restringing all my guitars this way even electrics.

If you didn't know the price of this guitar what would you estimate the price to be?
The guitar has a solid spruce top and rosewood back and sides..with abalone inlays and rosette. I would say a guitar with this sound and features would cost $700 - 1000 range.

How would you rate customer support?
When I sent an email to ask about the string winding, I got a prompt response and an email link that showed the restringing process and the reasoning behind it, quite unique and interesting approach.

Would you recommend this guitar to others…if so why?
While I don't own a Zager, just a Sigma Martin modified with Zager EZ play ...I have to say if they're like the guitar I bought, I would highly recommend it.

Additional comments:
The Zager videos are simple and homespun but within them are some great little gems of information that I can't believe I never knew. After playing for 30+ years...its great to find out there are some guitar basics that I never thought of before, information that makes a difference....and best of all its free. I lucked into the Sigma Martin Dr-42 with Zager EZ play that I own...hopefully you luck into one too...btw...great molded Zager case with the guitar.

<[email protected]>
Tampa, Florida
11 months ago
Model: ZAD-80CE

How does this guitar compare with your old guitar, other guitars, or guitars you've tried in stores?
I have tweaked my old Yamaha FG340 over the years to be very comfortable as a practice and travel guitar. My Martin M-36 is also quite comfortable to play but niether of them compares to the Zager for ease of play, intonation, and sound. The 80CE compares to the higher end Martins, Bedells, Breedloves, and others I have played in stores.

What's your favorite part about this guitar?
It is difficult to pick just one thing but the excellent quality will describe both the construction and the sound.

If you didn't know the price of this guitar what would you estimate the price to be?
$1800 to $2500.

How would you rate customer support?
AAA. Absolutley the best I've ever encountered.

Would you recommend this guitar to others…if so why?
YES! And I have already. The reasons? Superb quality, exceptional value, unbeatable customer service.

Additional comments:
Thanks to Denny Sr, Denny Jr and Jill.