The Beatles would be jealous
Time Magazine
ZAD900CE 12 String Solid Spruce/Rosewood Acoustic Electric AURA Pro Series
ZAD900CE 12 String Solid Spruce/Rosewood Acoustic Electric AURA Pro Series
ZAD900CE 12 String Solid Spruce/Rosewood Acoustic Electric AURA Pro Series
ZAD900CE 12 String Solid Spruce/Rosewood Acoustic Electric AURA Pro Series

ZAD900CE 12 String Solid Spruce/Rosewood Acoustic Electric AURA Pro Series

In Stores: $4500+ Our Price: $3,195 Sale: $2,595

Sold out. Notify me when the next one is ready.

Free $625 accessory pack today
Guarantee

30-day 100% money back guarantee that includes shipping fees both ways.

4.69 out of 5

Rated top 5% of guitars in USA 1700+ reviews
YellowPages perfect 5-star rating 64+ reviews
Productreviews.com 1500+ reviews
Sitejabber reviews 700+ reviews
Reseller Ratings 700+ reviews
Ultimate guitar reviews 900+ reviews
Ebay power seller 22 years 7,000+ reviews
WorthePenny180+ reviews
Judge Me 6000+ reviews
ProductReview.au (ZAD900) 15+ reviews
ProductReview.au (ZAD20E) 10+ Reviews
  • Full Size, Solid Sitka Spruce/Indian Rosewood, maple binding, abalone and pearl inlay.
  • Fishman AURA Sound Imaging system (highest rated in the USA)
  • Our deepest, richest sounding guitar…15% more power than our 80 Series.
  • Buyers of the 900 are coming from Martin D45, Taylor 9, Gibson Hummingbird

If you demand the best this is it.  When we have a customer come into the shop with a $5000 acoustic who’s looking for that type of quality and sound but with easier playability, the 900 is the only guitar we go to.  Unlike our 20 and 50 Series guitars Denny uses a special bracing system on the 900 that allows the face to move half a millimeter more giving it more projection and power.   When you hit a string on the 900 you feel it resonate through your gut.  There’s very few guitars today that can do this, especially new guitars, and when you find one it’s usually the price of a small car. Read more

Zager Pro Series guitars play a little easier and sound a little more powerful than our regular series instruments.   The woods are aged longer.  The finish is applied thinner so the sound board moves half a millimeter more when the strings are hit providing a deeper bass response.  Each piece of abalone and pearl is laid by hand in combination with gold Grover tuners that pop to the eye.  Most customers buying our 900 Series are touring artists and veteran musicians coming from high level Martin, Taylor, Santa Cruz and Gibson.  Denny did extensive testing in designing the 900 and sent it to veteran players and artists around the world who put it up against the finest guitars made. Pros say the 900 outperforms guitars at twice its price point (sometimes more), but playability is easier and price is less than half since you’re buying direct from our workshop in Lincoln, Nebraska versus retail stores.

Denny wanted only the finest electronics system for the 900 series so he called Bob Fishman at world renowned “Fishman Transducers.” Fishman’s new Aura Digital Sound Imaging System allows you to download thousands of sound images directly from the Fishman online library that have been professionally mixed in Fishmans multi-million dollar recording studios. You can select from images mixed specifically for your Zager as well as thousands of others depending on the sound you’re looking for. Denny used to spend countless hours in studio time dialing in the perfect sound for his guitars. Fishman’s Aura Image Gallery Software (included) does this for you by allowing you to select from thousands of images in their online library that will give you the sound you want no matter what you’re looking for and downloading them onto your guitar via USB cable. Read the reviews, talk to the pros, and you will see this system dominates every guitar electronics package on the market today.

Be sure to read artist comments and magazine reviews on the 900 as it consistently rates in the top 5% of acoustics made world wide. 100% money back guarantee including shipping fees both ways. It’s a lifetime instrument so it comes with a lifetime warranty.  Truly a work of art with a stunning sound that will get better year after year.

  • Full size dreadnought the most popular guitar size in the world.
  • Solid wood construction sounds better every year as it ages.
  • Venetian cutaway box design allows you to slide down low into the box for easier playability.
  • Fishman’s new AURA Digital Sound Imaging System that allows you to download thousands of sound images directly from the Fishman online library that have been professionally mixed in Fishmans multi-million dollar recording studios.
  • Built in genuine Fishman transducer  system allows you to plug into any amplifier or PA system and play it like a full electric guitar.
  • Built in genuine Fishman automatic tuner system tunes your guitar perfectly in seconds and if you’re a beginner actually trains your ear for perfect pitch.
  • Built in genuine Fishman equalizer system gives you infinite sound possibilities allowing you to dial in the perfect sound.
  • Hand carved bracing for greater movement of the soundboard providing a richer sound.
  • Slim neck design feels natural in your hand making it easier to form chords.
  • Custom string spacing for greater speed and accuracy (and less rattles).
  • Zager soft touch fret design for less string bite and finger fatigue.
  • Adjustable truss rod to raise or lower action depending on your playing style.
  • Special ultra thin high gloss finish allows more movement of the body for deeper sound
  • Hand carved bone nut and saddle. (Found on predominantly $1500+ guitars).
  • Hand laid abalone inlay rosette with pearl fret markers.
  • Ivory binding detail and zipper stripe down back (Found in predominantly $1500+ guitars).
  • Genuine Grover tuning machines (best in the world).
  • 100% money back guarantee
  • Lifetime warranty

Featured Videos

ZAD900CE 12 String Videos

Features

guitar dimensions
Dreadnought Size Dimensions
Height: 41 inches
Box length: 20 inches
Waist: 11 inches
Widest bout: 15.5 inches
Depth: 4.75 inches
Scale length: 25.5 inches
guitar dimensions
Venetian Cutaway Style
A "Venetian Cutaway" is a guitar that has a section of the body "cut away" by the neck which makes it easier to slide your hand down low to reach chords near the sound hole. Denny braces the cutaways a little differently then his full box guitars so sound quality matches. If you’re a player that spends a lot of time on that part of the neck a cutaway box is invaluable.
guitar top 900 spruce
Grade A Sitka Spruce Top Top
Sitka which is known for its strength and durability comes from the Northern coast of British Columbia up into Alaska. It tends to have a warm pinkish/tan hue to it. Spruce offers a tight, punchy low end response with great projection. Players who demand a powerful sound with tons of projection will hear the benefit of a Sitka spruce top. Used on only the highest quality acoustic guitars in the world.
See full build sheet
guitar back sides rosewood
Indian Rosewood 900CE Back-sides
One of the most popular and traditional guitar woods of all time. Where mahogany lends itself to the midrange, rosewoods sonic profile is deeper in the low end. Not to take anything away from mahogany as many players will find it difficult to tell them apart, but the dedicated ear will notice a deeper, richer, sweeter tone coming from a rosewood guitar.
binding maple
Hand Bent Figured Maple Binding
Figured Maple binding is not only beautiful to look at but it also protects your guitar from bumps and nicks in daily use. Found generally on guitars exceeding the $2000+ price point.
inlay neck
Mahogany with Inlay Neck
Mahogany—one of the most popular tone woods used on acoustic guitars for the last 50 years. Complete with hand laid contrast inlay.
indian rosewood headstock
Indian Rosewood Headstock
Indian rosewood is commonly found on high-end guitars. This wood is heavier and more dense than mahogany and also is very stable and resonant. East Indian Rosewood is dark brown with sometimes purple-brown streaks giving a pleasant figure. The guitar head stock configuration is a registered trademark and is used under license from C.F. Martin & Co. Inc. of Nazareth, Pennsylvania, USA.
guitar brace work
Zager Design (Hand Scalloped) Bracework
The technique of scalloping or shaving the braces can have a huge impact on the power and tone of an acoustic guitar. By shaving or reducing the thickness of the brace, it becomes more flexible and therefore lets the top move more freely. When done by a Master Luthier the brace maintains its structural integrity, while making the top more efficient. The result is faster attack, longer sustain, more bass, more power, and an overall improvement in the whole tone system.
guitar inlay
Full Abalone Inlay Inlay
Abalone inlay is found on only the highest quality guitars. Laid by hand one piece at a time, the color and translucence of each piece changes with different amounts of light. Not only does it add to the overall look of your guitar, but it also adds to the value. Our 900 Pro Series guitars have an inlay rosette around the sound hole in combination with inlay around the entire face as well as small cross fret markers going up the fret board
guitar fret crosses
Pearl Cross Fret-markers
Used on only the highest quality guitars. Laid by hand on the fret board one piece at a time. It's a very tedious, time consuming process but the results are breathtaking
zipper mahogany
Figured Maple Inlay Back-detail
This accent matches the guitars figured binding and abalone inlay perfectly to give it that extra expensive look of a pro series guitar. Laid by hand one piece at a time. Adds to the overall beauty and sets off the color of the wood. Found on only the highest quality guitars in the world.
high gloss finish
High Gloss Finish
High-gloss finish provides excellent protection but at the same time is extremely light and elastic. This is a crucial point in both the sound of the guitar and its ability to age—which is what makes a guitar sound better year after year. A thick finish muffles a guitar's vibration and blocks aging.
guitar truss
Custom Adjustment Setting Truss-rod
Denny designs his guitars with a truss rod adjustment setting that allows you to dial in your guitar to your particular playing style. In this way if you're a heavy handed player you can set the action higher so you can "get on it" a little for more power, and if you're lighter handed touch player you can dial in the action low so you can move faster and play longer with less fatigue.
zager aura guitar
2023 Fishman Aura Pro Electronics
Denny wanted only the finest electronics system for the 900 series so he called Larry Fishman at world renowned "Fishman Transducers." Fishman's new Aura digital imaging system allows you to plug into your computer and download hundreds of sound images that have been professionally mixed in Fishmans pro recording studios. You can select from images mixed specifically for your Zager, or hundreds of others depending on the sound you’re looking for. Denny used to spend countless hours in studio time dialing in the perfect sound for his guitars. Fishmans new imaging system does this for you by allowing you to select from images online that will give you the sound you want no matter what you're looking for. Read the reviews, talk to the pros, and you will see this system dominates every guitar electronics package on the market today.
zager aura guitar
Genuine Fishman Aura Built-in-automatic-tuner
Ask any pro who makes the finest guitar electronics systems in the world and 9 out of 10 will say Fishman. An electronic tuner allows you to tune your guitar in a fraction of the time it takes using conventional tuning methods. Simply hit a string and the LCD indicator guides you into perfect pitch. A red and green light instantly lets you know when the tune is dead on. This is a very important tool for the new player who is trying to develop and train their ear for perfect pitch. It's also helps the professional player who wants to get in perfect tune fast.
zager aura guitar
Genuine Fishman Aura Built-in-equalizer
Fishman equalizers are the highest quality equalizers used in acoustic guitars today. The equalizer is an electronic unit that controls the sound and volume when plugged into an amplifier or PA system. There are adjustments for highs, mids, lows, and presence. Fishman EQ's are used exclusively on high end acoustics by artists such as Bob Dylan, Paul McCartney, Alan Jackson and Aerosmith to name just a few
guitar grover gears gold
Genuine Grover (gold) Tuning-machines
Genuine Grover sealed tuning machines are found on only the finest guitars made. Look at tuners on $2500+ acoustics and you will see the majority have "Grovers." Unlike open gear tuners where the tuning mechanism is exposed, Grover sealed tuners contain a lubricant that keep the tuning mechanism sealed air-tight so the gears turn smooth and continue to for the life of your instrument. Lifetime warranty. If you have a tuner go bad we'll replace it free of charge for life.
guitar nut
Bone Hand Carved Nut
Denny hand carves his nuts from bone for each guitar so the strings are set lower with custom spacing. Lower string heights make it easier to press down to form chords and it also increases finger speed. Custom spacing allows you to move faster with less buzzes, mutes, and rattles because you’re no longer bumping adjacent strings. Custom string spacing makes it easier for all hands sizes big and small. Lifetime warranty. Break a nut and we'll replace it free of charge for life
guitar saddle
Tusq Hand Carved Saddle
Denny hand carves each saddle for each individual guitar. Denny also adjusts the intonation settings to bring the guitar harmonically in balance with itself. This not only makes your guitar easier to play, but it also makes it sound more powerful. Customers say our guitars fall into tune easier and stay in tune longer...this is one of the reasons why. Denny uses only genuine "Tusq" brand saddles on his guitars which you generally only find on higher dollar acoustics . Lifetime warranty. Break a saddle and we'll replace it free of charge for life.
zager ez play guitars
Zager Custom Lights Strings
Zager custom strings are designed by Denny exclusively for his Guitars. We have customers using all brands and gauges of strings on our guitars with excellent results (Elixir, Martin, Fender, Gibson, D'addario) but these are the strings our customers seem to like the most on our guitars. Hand wound daily in our shop in Lincoln, Nebraska.
frets
Zager Soft Touch (Hand Filed) Frets
Denny hand files each fret one at a time on every guitar that leaves our shop. By filing the frets Denny achieves two important things. When sliding up and down the neck your fingers will no longer get irritated and sore and you won't suffer from what we call "String Bite" and overall finger fatigue. Secondly, when you file the frets by hand each fret will have the same uniform height. 9 times out of 10 when you have a buzzing string it has nothing to with your playing, it’s because you have a guitar with a fret that’s sitting away from the fret board hitting a string.
life time warranty
Lifetime Warranty
Our warranty is simple. Lifetime on all guitars. A quality guitar should be made to last a lifetime and if it doesn't it wasn't a quality guitar to begin with.

Zager Artists of the Month for December




See more artists
ZAD900CE12-N-AURA reviews rating image


<[email protected]>
Concord, California
30 days ago

How does this guitar compare with your old guitar, other guitars, or guitars you've tried in stores?
This guitar surpasses any I've owned, a Washburn, an Epiphone, an Ovation. I've tried Martins and Gibsons in stores and prefer my new Zager to any of them. The quality jumps out at you.

What's your favorite part about this guitar?
The playability. It is like wearing silk. So smooth and balanced and easy.

If you didn't know the price of this guitar what would you estimate the price to be?
It would have to be in the $1150-$1250 range based on my experiences.

How would you rate customer support?
I have yet to have a problem, but based on my limited interaction, I would have to say it is 10 out of 10. Or better. Certainly the kind of customer support rarely seen any more. My first contact was an email with a couple questions before purchase. It was responded to personally by Denny Jr. within 5 minutes. There were several after that and the response time was just as quick. It is so refreshing to be treated in a way that makes one feel more than just another customer. If I have any problems with my guitar in the future, I have no doubts I'll be treated just as well.

Would you recommend this guitar to others…if so why?
Absolutely. Already have. The guitar is beautiful for one thing. It has the look of quality and personal care. It feels great in your hands, and plays like nothing I've ever tried. Tone is balanced and lovely. I am thrilled.



Grand Prairie, Texas
1 month ago

How does this guitar compare with your old guitar, other guitars, or guitars you've tried in stores?
Chalk and cheese in comparison. When I developed tendonitis I was desperate, tried different strings and went to guitar stores to play different guitars including very expensive ones. It was after this search for the holy grail I decided to buy the Zager.

What's your favorite part about this guitar?
Incredible sound. Since getting the Zager I have never had to use the amp. I used the amp on my other guitars to get a good sound but with the Zager it is loud enough and has a great piano sound.

If you didn't know the price of this guitar what would you estimate the price to be?
Easily $2000+

How would you rate customer support?
Fantastic, very quick response to my questions. I was a bit nervous around the 3rd month as I thought this guitar was not real and I would never get it. I felt assured by Dennis but in the back of my mind I still had some doubt. Well that is in the past I have my treasured Zager. Love the case, tee shirt, extra strings etc.

Would you recommend this guitar to others…if so why?
Most certainly, anybody who cares to listen. The guitar is impressive in finish and appearance and I really don't think I will ever get the feeling I want another guitar. Before the Zager I was continually thinking of getting another guitar to get the holy grail sound or always changing my strings as I was hooked on the new sound they gave but they quickly dulled. I find I can have the strings last a lot longer on the Zager as you still get a great sound.

Additional comments:
I always look forward to playing the Zager. My guitar tutor is envious. Some people have said to me you will never be able to play other non Zager guitars well. I think who cares, I say why should playing a guitar be torture to play, sore fingers, short practice times, getting tendonitis etc. It should be enjoyable. It has been my best decision to buy the Zager, I wish I knew a lot earlier about these guitars.


Peoria, Illinois
1 month ago

How does this guitar compare with your old guitar, other guitars, or guitars you've tried in stores?
The first 3/4 size guitar I bought was a Mitchell. It looked great, but was a little ukulele sounding. It was very inexpensive and the store's satisfaction policy is quite reasonable so I bought it and took it home. It seemed to get tinnier on the way home, and the first time I used a capo, the various strings went to differing degrees of sharp. It wouldn't hold its tuning, either! Back it went. Figuring you usually get what you pay, but not wanting to make a larger investment, I settled on what I now call a plastic faux-Martin. Sure, it was twice as much money, but it sounded pretty good, held its tuning and the capo produced even steps across the scale. It went back two days later when the back decided to leave the rest of the guitar! When I first tuned up and played the 3/4 Zager I'm sure I got a stupid, but well-pleased, smile across my face that I'm sure hasn't left yet (the smile that is. My wife will tell you the rest is permanent!). I also have a Yamaha FS730, and two Washburns. A WF27SCE dread that plays and sounds as good or better than those costing twice as much and a model WP27SNS parlor-size that really sounds just as good, but different and pleasant. I am thrilled to say that I now have the 3/4 size I wanted which is every bit as sweet as the guitars I have become used to. Believe me, I have been blessed to find such well-voiced guitars!

What's your favorite part about this guitar?
The thing I like most about my Zager, of course, is playing it! It is a joy to play laid back in my recliner where I spend a lot of time because of my back. The dread size isn,t quite as easy to play reclined! and, it sure is handy to cart around! I am still amazed at the full, rich tone and volume this little guitar achieves. No more boxy-sounding, nor tinny, nor ukulele-like guitars being played here anymore! No more shiny, but cheap guitars. No more plastic guitars. Genuine tonewoods where they are supposed to be and quite attractive to boot!

If you didn't know the price of this guitar what would you estimate the price to be?
I Would expect a guitar of this quality and voice to be at least $700 a bargain.

How would you rate customer support?
I haven't had to really use customer support for anything but a change in shipping instructions. I can say that all my contacts have been pleasant and you can tell there is a customer orientation to the folks a Zager.

Would you recommend this guitar to others…if so why?
I would whole-heartedly recommend this guitar to anyone looking for a 3/4 size guitar for travel, or a child, to play in a recliner or just as a second or third guitar. It really sounds so good it can stand on its own if you just would like to have only one guitar, but life is short!

Additional comments:
My dad always told me that even a blind hog can find an acorn every now and again. It seems that I am beating the odds here between the Washburns I found and now my new Zager. What a well made and great sounding guitar. The demo on You-Tube is not a fluke or a special guitar made up for the occassion. Tis is the real deal!

<[email protected]>
El Monte, California
1 month ago

How does this guitar compare with your old guitar, other guitars, or guitars you've tried in stores?
There is no comparison with any other guitars I own or others I have tried in the past I currently own another 4 guitars and my new Zager Zad50e sunburst is by far the best , it is light to handle , it's is easier to play and nicely built and nice to look at bearing in mind I have only had my Zager a few days now and noticed the differences immediately .

What's your favorite part about this guitar?
I think it has to be the playability , obviously because of it's design and the way it is built , but really all the parts are my favourite lysis just a perfect instrument.

If you didn't know the price of this guitar what would you estimate the price to be?
If we are talking US dollar I recon defiantly around the $1000 mark without a doubt.

How would you rate customer support?
Customer support is excellent , great help and guidance throughout your purchase and ready available to answer any questions you may have .

Would you recommend this guitar to others…if so why?
I would defiantly recommend this guitar to others just because of what you get for your money , the support and the chance to be able to play the guitar probably faster and easier than with any ordinary guitar, if it is your goal to play the guitar then this is your chance.

Additional comments:
I would like to add how happy I am with my new Zager Guitar , I used to always look out for a piece of memorabilia in a guitar ie a signed guitar or owned by some one famous , now I need look no further as I got it all in one package A New Guitar Not only Signed but also Built and Designed by Denny Zager himself a legendary guitarist performer , so now I have piece of memorabilia I can use and at a fraction of the price of any other signed instrument .

<[email protected]>
Peoria, Arizona
1 month ago

How does this guitar compare with your old guitar, other guitars, or guitars you've tried in stores?
This guitar is so good,got to be the best guitar that I own now and I own Takamines,a Martin dreadnought D16, an Alverez and Ibanez and many smaller branded guitars.The sound looks and playability of the zad80ce is far better than these and in time should get better with the solid top.

What's your favorite part about this guitar?
looks,sound,playability and build quality is very very good,remanisent of much more expensive guitars.

If you didn't know the price of this guitar what would you estimate the price to be?
As I live in the UK,I would say £1,500.00-£2.000.00.

How would you rate customer support?
What can I say,your customer service is second to none,Dennis is great and very helpful,l think you you have set a new benchmark in customer support which everybody else should look to acheive.

Would you recommend this guitar to others…if so why?
Absolutely! Would recommended to anybody for ease of playing, build quality looks,sound but most of all great value for money.

Additional comments:
Denny Zager builds great guitars that play,look and sound twice the price,world best customer service,can't thank these guys enough for making me a very happy guitar player,I will be buying from these guys again,what more can I say except Brilliant.

<[email protected]>
Sunnyvale, California
1 month ago

How does this guitar compare with your old guitar, other guitars, or guitars you've tried in stores?
Very lively sound for any guitar but when you consider that it is a parlor size it is really impressive.

What's your favorite part about this guitar?
Sound and really is easier to play.

If you didn't know the price of this guitar what would you estimate the price to be?
I have played similar sized guitars that retailed for close to $2,000 that are not even close to the sound and playability of my new Zager.

How would you rate customer support?
Best experience I ever hard buying somthing on line.

Would you recommend this guitar to others…if so why?
Yes sound and it just feels so good to play. Play for hours and hours without even realizing how much time has passed.

Additional comments:
I read reviews before that didnt seem real about Zager guitars. After having mine a few days I understand why. They really are as good as they say. Any bad things you seem about these guitars have to be coming from someone with an agenda. My Zager parlor is my new favorite and yes I own several of the big name guitars.

<[email protected]>
Buffalo, New York
1 month ago

How does this guitar compare with your old guitar, other guitars, or guitars you've tried in stores?
I currently own an apx700ii electro-acoustic and an apx1000mbl electro-acoustic. These guitars are the Yamaha slimline models with a body depth of 3 9/16 inches, I find the full depth body of dreadnought guitars too bulky and cumbersome. The ZAD50ceom has a similar body depth to my Yamahas (4 1/4 inches), so I find it very comfortable to play. The action on my Yamahas is lower than most guitar models and the string spacing is full size. This makes the Yamahas comfortable to play and reliable all the way down the neck. I have found the ZAD50ceom to be very similar in these respects and I feel right at home with this guitar. The main difference I have found is that the playability (ie ease of chord holding, tone and resonance) is noticeably superior on the ZAD50ceom.

What's your favorite part about this guitar?
The overall feel and playability.

If you didn't know the price of this guitar what would you estimate the price to be?
500 pounds sterling

How would you rate customer support?
Excellent. I have very seldom seen such a high level of professionalism, friendliness and courtesy.

Would you recommend this guitar to others…if so why?
Yes. This guitar is expertly made and set up, Mr Zager is a true craftsman.

Additional comments:
I will recommend Zager Guitars unreservedly in the future.

<[email protected]>
Memphis, Tennessee
1 month ago

How does this guitar compare with your old guitar, other guitars, or guitars you've tried in stores?
It's the best guitar I've ever owned. (This one is one of your discounted models) P.S. I own a 25th Anniversary Taylor 814ce and it's an awesome guitar.

What's your favorite part about this guitar?
Of course it plays great but, I would have to say that the mid range tonality and the over all voicing impresses me the most. Haven't plugged it in yet. Can't wait to check out the Aura / Fishman pickup system.

If you didn't know the price of this guitar what would you estimate the price to be?
The Taylor that I compared it to cost me $3,500.00 New and I would choose the ZAD900 over it.

How would you rate customer support?
So far, so good.

Would you recommend this guitar to others…if so why?
Yes, because it's a great guitar at a great price.


<[email protected]>
Spokane, Washington
2 months ago

How does this guitar compare with your old guitar, other guitars, or guitars you've tried in stores?
Best acoustic I've owned since I have never been willing to spend thousands of dollars on a Martin or Taylor. Now I have a quality guitar at a reasonable price.

What's your favorite part about this guitar?
It's playability while maintaining a great sound. Conventional wisdom is to put heavy strings and raise the action to great great tone but only someone that has been playing for years can actually play such an instrument. The Zager guitar makes it possible for anyone to learn guitar on afine instrument.

If you didn't know the price of this guitar what would you estimate the price to be?
between $1500 and $2000

How would you rate customer support?
Excellent! Especially for an Internet Company. It's always better to do deal with a family owned business and not a corporation.

Would you recommend this guitar to others…if so why?
I certainly will. The affordability of a quality instrument is hard to find.

Additional comments:
The photos of Denny playing my guitar is great. It makes me feel like he puts pride in every instrument with his name on it. This is not the case at some guitar factories that put guitars out the door as fast as they can. I used to set up guitars at a well known guitar factory. There are new techs coming and going all the time. It's just a job to them. They don't really love what they are doing.

<[email protected]>
Kansas City, Kansas
2 months ago

How does this guitar compare with your old guitar, other guitars, or guitars you've tried in stores?
I must say that it is very easy for me to say that my ZAD50CE AURA is hands down the best guitar I have ever played. My son has a $3,500 Taylor and the ZAGER plays better and sounds every bit as good. My Martin DX-1 sounded good played nice but the ZAGER is beyond what I thought I would receive via internet, sight unseen, never played and yet WOW

What's your favorite part about this guitar?
Because I am getting older and my hands tire easily, I found the ZAGER seems to almost play itself it is almost effort free

If you didn't know the price of this guitar what would you estimate the price to be?
$3,000+++ the quality of the instrument, the sound, the feel and especially the looks. It looks like an expensive guitar. I am so astonished the ZAGER does not have the name recognition the other have like Gibson, Martin, Taylor and such

How would you rate customer support?
I have been in sales for about 50 of my last 55 years working and I work with all kinds of companies. Dennis Zager Jr. was on top of every question I put to him. Never did he give me the feeling he was frustrated by my constant requests. No only did he get right back to me very quickly, but he made every effort to make sure that my purchase was one that I wanted not what he had to sell. He put together a package that was perfect and boy am I happy I kept asking different questions. Thanks Dennis

Would you recommend this guitar to others…if so why?
I have already called several people about this ZAGER guitar because I want everyone to see and hear and play this instrument. They will be blown away.

Additional comments:
Even though I requested special options I thought the ZAGER guitar would be weeks away before I would have a chance to see and play it. However, Dennis jumped right on it and got it delivered in 4 days.

<[email protected]>
Eugene, Oregon
2 months ago

How does this guitar compare with your old guitar, other guitars, or guitars you've tried in stores?
I love it as much as my 25 year old Taylor 800 dreadnought (rosewood). Don't often go into music stores to check out guitars, but very few compare to its craftsmanship and beautiful voice.

What's your favorite part about this guitar?
The two things I mentioned above, the craftsmanship and the tone. I would also add that its playability is a real plus for my arthritis. So great to sit for hours and play and not feel stiff and soreness afterward.

If you didn't know the price of this guitar what would you estimate the price to be?
I would say at least $1500

How would you rate customer support?
The best. Denny is so professional and helpful .. and prompt!

Would you recommend this guitar to others…if so why?
I do all the time. You can't beat its quality and affordability, and the customer service is a real feather in Denny's cap!

Additional comments:
I've had my Zager for 8 years now and am still loving it. I picked it up the other day after not playing for months and it still looks brand new. Such a pleasure to observe the detail, beautiful wood, inlays and finish. Denny obviously loves his work and puts something of himself into every instrument.

<[email protected]>
Fontana, California
2 months ago

How does this guitar compare with your old guitar, other guitars, or guitars you've tried in stores?
as I explained I am new to the guitar.and old in life. I currently am playing a washburn acoustic electric. I recd my zager parlor guitar last evening and more than doubled my practice time.

What's your favorite part about this guitar?
the finish is outstanding. the playability is all you claimed it to be. very comfortable for old handsa

If you didn't know the price of this guitar what would you estimate the price to be?
more than double.

How would you rate customer support?
the very best I seen in a long time. very quick replies.

Would you recommend this guitar to others…if so why?
yes. a great value and a great guitar.

Additional comments:
I have a problem with arthritis in my fingers, that limits practice timei I think this is a problem solver. thank you denny for a wonderful product.

<[email protected]>
Cambridge, Massachusetts
2 months ago

How does this guitar compare with your old guitar, other guitars, or guitars you've tried in stores?
I've owned many guitars in the last 50 years but this Zager 900CE guitar outperforms by far anyone of them I've ever owned or tried out in a music store. I recently was looking and tried out a Martin limited edition ,it's sound and playability was no match for my 900CE ,and it was twice the price. I was really glad I waited and purchased my Zager 900CE.

What's your favorite part about this guitar?
I really must say the is playability is right up there ,this guitar is very lightweight and has a stunning look , it has a ringing sound of quality that fills the room.

If you didn't know the price of this guitar what would you estimate the price to be?
This Guitar the 900CE , with the quality woods and bindings and programmable aurora pick up would be easily be over $4500 in a music store .

How would you rate customer support?
I was really content , every time I asked a question or had a concern about my order it was addressed with the highest regard and very prompt. Dennis and Whitney were very professional and you could tell product quality and client satisfaction is there main goal.

Would you recommend this guitar to others…if so why?
Yes I would highly recommend this guitar to anyone looking for top quality guitar in playability / sound / looks /workmanship/ price and client support . Also this Guitar was equipped with the best programmable aurora pick up and the sound is second to none , This is not something you find anywhere .

Additional comments:
Just to add the guitar came in a beautiful molded case equipped with a built -in humidifier , a nice padded Zager guitar strap , spare strings ,a nice Zager Tee Shirt , guitar pick , picture Of Denny with my 900CE guitar and documentation .

<[email protected]>
Thornton, Colorado
2 months ago

How does this guitar compare with your old guitar, other guitars, or guitars you've tried in stores?
I love this guitar. When compared to my old guitar: first, its easier to play. Its amazing how much easier it is to operate. No painful fingers and its easy to hit tuff cords. Second, it sounds so clean, clear, and deep. I just played a 54 Gibson full box acoustic and I say this 80 is just as nice and easier to play. I have played Martins and Taylors and this thing is better for both sound and playability.

What's your favorite part about this guitar?
Sound

If you didn't know the price of this guitar what would you estimate the price to be?
$3,000

How would you rate customer support?
5 stars, you guys always take care of the customer. I am very impressed!!

Would you recommend this guitar to others…if so why?
Yes. Quality of the guitar and customer service so you know if something happens you will not be abandoned.

Additional comments:
Its nice to give my business to a company that thinks like I do, that is: treat people how you want to be treated.

<Jclffrdh @ aol.com>
Gilbert, Arizona
2 months ago

How does this guitar compare with your old guitar, other guitars, or guitars you've tried in stores?
Have always wanted an easier to play acoustic but none in my price point or good value for the purpose of just playing at home in the evening but get a really nice sound w perfect tone and ease of play. This guitar has all that.

What's your favorite part about this guitar?
The neck. I have average size hands and this very comfortable to play and not too thick

If you didn't know the price of this guitar what would you estimate the price to be?
$1000 or more

How would you rate customer support?
Above and exceeding my expectation. Dennis emailed me before the shipment and made me aware of a very minor blemish in the body/ finish. Offered a very far set of options and resolved a potential issue before it was an issue. Outstanding customer service!! You even upgraded the case at no extra charge.

Would you recommend this guitar to others…if so why?
Absolutely... Great price for a guitar that is perfect for a player like me. I like the ease of play, sounds great, stays in tune, built in tuner is awesome and looks fantastic!!

Additional comments:
I am so glad I stumbled onto the Zager website. I was contemplating buying a new acoustic and really had reservations. I did not want to break the bank on the purchase but I am very picky about the sound quality, tuning, feel and playability of a guitar. This was quite a find. This guitar will be the last acoustic I'll ever need. It's like you made this guitar just for me! Thanks

<[email protected]>
Glendale, California
2 months ago

How does this guitar compare with your old guitar, other guitars, or guitars you've tried in stores?
I can not compare it to more expensive guitars as I have never played them, but it is miles above my current guitar, Epiphone by Gibson.

What's your favorite part about this guitar?
The sound is smooth and rich. I also love that it is easier to play, and certain chords that I struggled with are easier now with my Zager guitar.

If you didn't know the price of this guitar what would you estimate the price to be?
$1300

How would you rate customer support?
Dennis is outstanding and their customer support is A++ in my book.

Would you recommend this guitar to others…if so why?
I would not only recommend this guitar, but recommend Zager guitars and am positive you will find the perfect guitar for you.

Additional comments:
Thank you so much Denny and Dennis for your guitar, I love playing it! I can play for more time now than before. I love my Zager guitar and look forward to playing it every day. Thank you again!

<[email protected]>
Santa Rosa, California
2 months ago

How does this guitar compare with your old guitar, other guitars, or guitars you've tried in stores?
I tried Martin's, Taylor, Gibson, Alvarez, Breedlove etc and althought they are solid instruments and sound good, Zager guitar sound was more richer and fuller without that muted sound as the others. A big factor was the playability on the neck and frets which led to a flowing of notes from the guitar.

What's your favorite part about this guitar?
The entire guitar is my favorite part. I would say the setup and playability of the Zager guitar.

If you didn't know the price of this guitar what would you estimate the price to be?
1500.00

How would you rate customer support?
Dennis was GREAT ! He attention to detail and vey prompt replies back to me me were of 1st rate CUSTOMER service.

Would you recommend this guitar to others…if so why?
Yes I would recommend this to everyone whether you a new acoustic player or experienced guitar player.

Additional comments:
I just received my new ZAD50E Sunburst Guitar. To be honest I was skeptical at first at buying a Zager. The name to me is unknown and the reviews are mixed publicly. But one thing stuck with me was the playability factor that I heard and read about for Zager guitar countless times. Learning acoustic guitar can be very painful on your fingers and difficult to play cleanly on the fretboard with chords etc. It can really inhibit your progress and over time kill your motivation to learn. The playability right out of the box when I received my guitar was SHOCKING !! Denny I was playing cleanly and without the effort as with other guitars! At that moment I knew that I made the right decision in trusting you with my guitar learning. I was able to play chords with ease due to your setup and my fingers didn't incur the pain from practicing for more than hour. My motivation has increased tenfold and I am already working on my first song. That how comfortable & confident Zager guitar's make you feel due to the quality of your work Denny. I am very impressed with the craftsmanship and quality of the woods. The guitar is flawless and everyone who sees and hears the guitar is blow away and wants to play. I just direct them to you website. I want to Thank you for providing such a high quality guitar without the stigma of the high prices and poor customer service as with others. I would recommend your guitars which I do to anyone new or old player. Thanks so much Denny Warmest wishes Ernest

<[email protected]>
Garden Grove, California
2 months ago
Model: ZAD-900CE

How does this guitar compare with your old guitar, other guitars, or guitars you've tried in stores?
I'll know more after I play it for a while. I play a HD28 Martin, Alvarez Yari JY10, and a Carvin Acoust\elec. All these are really great guitars. My Martin is my main guitar because of it tone and playability even tho they all play great. My first impression of the Zager is good, but I'll know more after I play it for a few sessions.

What's your favorite part about this guitar?
Plays good, and is true all the way up the neck. Action is a little higher than I like but that can be adjusted.

If you didn't know the price of this guitar what would you estimate the price to be?
I'd say in the two to three thousand dollar range.

How would you rate customer support?
Haven't needed any, but I've heard nothing but good things.

Would you recommend this guitar to others…if so why?
Yes. First impression for me is it's a good guitar.

Additional comments:
I like quality instruments. I own and play a Mullen Steel Guitar, A Zum Steel that Bruce builds, and I also have a Carter BCT Steel. This Zager guitar if it gets better with time will be one I will keep for many years to come.

<[email protected]>
Topeka, Kansas
2 months ago
Model: ZAD-20E

How does this guitar compare with your old guitar, other guitars, or guitars you've tried in stores?
This is a fantastic instrument. I put it through its paces for several hours over the last 2 days. Also, had a few friends try it out. The sound is bright with a warmth and depth that was surprising for a guitar in this price range. We compared it to a Martin D-16, a Taylor 501 and an old Gibson hummingbird. The sound was a lot like the Martin only a little richer. As far as playability...nothing compared. If you are looking for a really nice instrument without the really high price, I doubt you could do any better.

What's your favorite part about this guitar?
What's not to like. Absolutely beautiful, plays like a dream and sounds great!

If you didn't know the price of this guitar what would you estimate the price to be?
No bull,my Martin set me back over a grand 10 years ago. This guitar feels, plays, looks and sounds like a $1200 guitar.

How would you rate customer support?
So far a 10 out of 10. Fast responses to questions, all kinds of extras thrown in and 30 day money back guarantee. It doesn't get any better than that.

Would you recommend this guitar to others…if so why?
Already have a couple of friends drooling over it. Highly recommended! If you want a guitar that plays great, sounds good and looks fantastic YET still leaves you enough coin to buy a decent electric, thus is your guitar. If you like to overpay and end up with something not quite as playable...go get one the high ticket brand names.

Additional comments:
I have owned and played guitars for over 40 years! I know a great guitar when I play it. THIS is a GREAT guitar! Save some serious coin and pick one up. You will NOT be disappointed!

<[email protected]>
Portland, Oregon
2 months ago
Model: ZAD-50CE OM

How does this guitar compare with your old guitar, other guitars, or guitars you've tried in stores?
It looks and plays a lot like my old Taylor cutaway except the tone is brighter and it's easier to play.

What's your favorite part about this guitar?
Probably playability. It plays as easily on the twelfth fret as the first. It looks good, sounds good, and plays great.

If you didn't know the price of this guitar what would you estimate the price to be?
At least twice what I paid for it.

How would you rate customer support?
Excellent.

Would you recommend this guitar to others…if so why?
Oh yes. Already have.

Additional comments:
It's the perfect fit for the way I play. I am delighted.