The Beatles would be jealous
ZAD900CE Solid Spruce/Rosewood Acoustic Electric AURA Pro Series
In Stores: $4000+ Original price was: $2,995.$2,395Current price is: $2,395.
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- Full Size, Solid Sitka Spruce/Indian Rosewood, maple binding, abalone and pearl inlay.
- Fishman AURA Sound Imaging system (highest rated in the USA)
- Our deepest, richest sounding guitar…15% more power than our 80 Series.
- Buyers of the 900 are coming from Martin D45, Taylor 9, Gibson Hummingbird
If you demand the best this is it. When we have a customer come into the shop with a $5000 acoustic who’s looking for that type of quality and sound but with easier playability, the 900 is the only guitar we go to. Unlike our 20 and 50 Series guitars Denny uses a special bracing system on the 900 that allows the face to move half a millimeter more giving it more projection and power. When you hit a string on the 900 you feel it resonate through your gut. There’s very few guitars today that can do this, especially new guitars, and when you find one it’s usually the price of a small car. Read more
Features
![]() | Dreadnought Size Dimensions Height: 41 inchesBox length: 20 inches Waist: 11 inches Widest bout: 15.5 inches Depth: 4.75 inches Scale length: 25.5 inches |
![]() | Venetian Cutaway Style A "Venetian Cutaway" is a guitar that has a section of the body "cut away" by the neck which makes it easier to slide your hand down low to reach chords near the sound hole. Denny braces the cutaways a little differently then his full box guitars so sound quality matches. If you’re a player that spends a lot of time on that part of the neck a cutaway box is invaluable. |
![]() | Grade A Sitka Spruce Top Top Sitka which is known for its strength and durability comes from the Northern coast of British Columbia up into Alaska. It tends to have a warm pinkish/tan hue to it. Spruce offers a tight, punchy low end response with great projection. Players who demand a powerful sound with tons of projection will hear the benefit of a Sitka spruce top. Used on only the highest quality acoustic guitars in the world. |
Zager Artists of the Month for June
Sammy Hagar
#5 Blues Player
Kenny Wayne Shepard
Godsmack
$15,000 Martin vs Zager
See more artists

Huntsville, Alabama
1 month ago
How does this guitar compare with your old guitar, other guitars, or guitars you've tried in stores?
this makes my 5th guitar. the ez play is very true. my best guitar yet.
What's your favorite part about this guitar?
the neck and string prosition, plus, a very nice looking guitar, well finished.
If you didn't know the price of this guitar what would you estimate the price to be?
looking at other guitars,i would of guested maybe $795 to $1000.
How would you rate customer support?
100%
Would you recommend this guitar to others…if so why?
yes! looks and tone and most of all ez to play. very very reasonable priced.
Additional comments:
i bought this guitar solely on the ad EZ TO PLAY. have never regretted it. love it, love it! money well spend.
Gainesville, Florida
2 months ago
How does this guitar compare with your old guitar, other guitars, or guitars you've tried in stores?
At or near the top. Very much a novice guitar player so not a great authority on the subject but plays and sounds as good as or better than anything else I have ever tried, and I have picked up a few higher end Martins before that I was quite impressed with. In my opinion Zagar guitars can absolutely compete with those for way less money.
What's your favorite part about this guitar?
Tough question...so many fantastic qualities...I guess it would have to be the fact that they play so nice.
If you didn't know the price of this guitar what would you estimate the price to be?
Probably about a grand.
How would you rate customer support?
So far absolutely fantastic!!!
Would you recommend this guitar to others…if so why?
Absolutely...probably THE best guitar buy out there.
Additional comments:
I could only afford to buy one of the "slighty damaged" discount guitars that Dennis sells, but after I recieved it I e-mailed Dennis Jr. and told him that it was obvious that Zagar Guitar Co. takes great pride in their workmanship, and me being in the machine shop business for almost 40 years that was something that was drilled into my head at the early stages of my career that can only lead to success, so I lived by that fact ever since, and the fact that Zagar Guitar Co. has that attitude , along with their almost unheard of fantastic customer support can only mean a top rated business.
Buffalo, New York
2 months ago
How does this guitar compare with your old guitar, other guitars, or guitars you've tried in stores?
I have a older Marlboro Martin, The Zager 50 is so much easeir to play . The sound of the Zager 50 is comparable to the Martin 28 . I have played a Martin and i prefer the sound of the Zad 50 though.
What's your favorite part about this guitar?
The best part of the Zad 50 is how easy it is to play as well as the quality and workmanship that goes in to the Zad 50.
If you didn't know the price of this guitar what would you estimate the price to be?
I have been shopping for a new guitar for some time and if i was to see a Zad 20 in a music store I would experct to pay well over $1500.00
How would you rate customer support?
Dennis was great to answer all my questions and he was able to do this with in minutes.
Would you recommend this guitar to others…if so why?
I would recommend the Zad 50 to any and all of my friends. The quality that goes into the Zager guitars is outstanding.
Additional comments:
I have always wanted a good quality guitar, Now I Have One. In time if i upgrade to a Zad 5o or 80. I will still keep my Zad 50 Sunburst it is a work of art.
Lakewood, Colorado
2 months ago
How does this guitar compare with your old guitar, other guitars, or guitars you've tried in stores?
I haven't had time to try my Guild guitar yet and I just received the ZAD50 yesterday
What's your favorite part about this guitar?
I love everything about this guitar as it is a beauty and knowing that it will be easier to play without getting sore fingers is a plus as I type at work and I can't afford to have sore fingers. I really can't believe you can get a good quality guitar for the price that they're asking. Unbelievable.
If you didn't know the price of this guitar what would you estimate the price to be?
Just from looking and comparing guitars on Ebay and other guitar websites, I would say around $1200-$1500.
How would you rate customer support?
Zager's customer service is outstanding. I have never dealt with any customer service as good as theirs. They are so friendly, very helpful and get back to you right away.
Would you recommend this guitar to others…if so why?
I would definitely recommend the Zager guitar to anyone because of the great price for a quality guitar and because it is a EZ play guitar.
Additional comments:
I can't believe what a wonderful experience it was to purchase my guitar and case from Zager Guitars. I wish I would have found them sooner.
Stockton, California
2 months ago
How does this guitar compare with your old guitar, other guitars, or guitars you've tried in stores?
My Zager allows me to play clear chords. It was virtually impossible to play clear chords with my original guitar. In addition, my Zager guitar is definitely richer looking and sounds better.
What's your favorite part about this guitar?
Although this guitar looks and sounds fantastic, my favorite part is that I can now play clear chords relatively easily.
If you didn't know the price of this guitar what would you estimate the price to be?
I really can't say because I didn't shop other brands; however, numerous reviewers say Zager guitars compare to those costing several times more.
How would you rate customer support?
Customer support is fantastic! Dennis responded very fast to my emails and Denny's Help Videos are very informative. I've learned a lot already.
Would you recommend this guitar to others…if so why?
Yes, I will definitely recommend Zager guitars to others because they are easy to play and look and sound fantastic.
Additional comments:
10801 Fall Creek Drive West, Jacksonville, FL 32222
Evansville, Indiana
2 months ago
How does this guitar compare with your old guitar, other guitars, or guitars you've tried in stores?
The finish is impeccable. The sounds quality and playability, is astounding.
What's your favorite part about this guitar?
The quality of the finish
If you didn't know the price of this guitar what would you estimate the price to be?
At least 1500
How would you rate customer support?
100% top notch
Would you recommend this guitar to others…if so why?
In a NewYork minute
Additional comments:
I just want to thank you for making this guitar buying experience a joy and a genuine positive experience
Elizabeth, New Jersey
2 months ago
How does this guitar compare with your old guitar, other guitars, or guitars you've tried in stores?
The finish is impeccable. The sounds quality and playability, is astounding.
What's your favorite part about this guitar?
The quality of the finish
If you didn't know the price of this guitar what would you estimate the price to be?
At least 1500
How would you rate customer support?
100% top notch
Would you recommend this guitar to others…if so why?
In a NewYork minute
Additional comments:
I just want to thank you for making this guitar buying experience a joy and a genuine positive experience
Jacksonville, Florida
2 months ago
How does this guitar compare with your old guitar, other guitars, or guitars you've tried in stores?
This guitar is great. It is easy to play. Looks stunning. Sounds great!
What's your favorite part about this guitar?
Actually, I love the feel of this guitar when I play it. I feels alive. Not dead.
If you didn't know the price of this guitar what would you estimate the price to be?
I don't see how you could get the quality and sound for under $900.
How would you rate customer support?
Customer support is amazing! That is definitely a highlight of this company. They definitely back up what they say! I had an issue with the first guitar I purchased. They told me how to fix it myself and also pointed me to videos to help as well. When that didn't work, they ask me if i would be willing to have them replace that guitar with another one in the same model. They go out of their way to have satisfied customers! Amazing!
Would you recommend this guitar to others…if so why?
In a heart beat! You get a great guitar and outstanding customer service! It's a win-win!
San Antonio, Texas
2 months ago
How does this guitar compare with your old guitar, other guitars, or guitars you've tried in stores?
The Zager plays much easier than my Martin and sounds as good (just different) at half the price!
What's your favorite part about this guitar?
The best part about both Zager guitars I own is the ease of play. It's so much easier to form chords without having a fret buzz.
If you didn't know the price of this guitar what would you estimate the price to be?
I would have guessed this guitar to sell for $800.
How would you rate customer support?
I haven't needed customer support this time. When I bought my ZAD 50 OM I had a question and Dennis responded within 5 minutes. Zager support is first class.
Would you recommend this guitar to others…if so why?
I'm telling everyone what a great value Zager guitars are. Talk about bang for your buck!
Additional comments:
You could spend twice as much for a similar guitar and won't have a guitar that plays so easy.
Oceanside, California
2 months ago
How does this guitar compare with your old guitar, other guitars, or guitars you've tried in stores?
I had a 2,000.00 guild about 30 years ago so really no comparison except this one sounds and actually looks better given the price I payed. Easier to play just like the adds say.
What's your favorite part about this guitar?
Ease of play along with a great looking guitar. I do like the grover tuners that you normally get with the finer guitar.
If you didn't know the price of this guitar what would you estimate the price to be?
750.00
How would you rate customer support?
Fantastic. When I purchased the guitar through ebay, I asked about the soft case that came with the guitar and Dennis e-mailed me the information. He also substituted the soft case for a hard case which was way above and beyond what a person would expect.
Would you recommend this guitar to others…if so why?
By all means. The guitar is way better than what's on the market for that price. I priced and compared all the top name guitars and low end guitar and this guitar is a great value for what you get. Don't drag your feet like I did. It really plays easy and a stunning looker.
Additional comments:
Thanks again to Dennis for answering all my e-mails. Not only did he answer them, they were answered within 4 hours or less. I can tell that this company cares about there customers and I will always be a loyal customer. What guitar on the market offers a life time warranty (that says it all).
Fontana, California
2 months ago
How does this guitar compare with your old guitar, other guitars, or guitars you've tried in stores?
This guitar plays easier than any other Martin I tried at my local Guitar Center, regardless of price. And, the rich bass and sustain rival that of $5000 models
What's your favorite part about this guitar?
My evaluation after 3 months, in order: 1- Easy playability ( I've had to train myself to press the strings easier because I was used to my older Alvarez which was an exercise in finger strength). 2- sound, very rich with great bass response and uniform sustain across the spectrum. 3- Looks and materials; it has the fine detail, workmanship and materials of much more expensive guitars. Honestly, I don't understand the appeal of a Martin, unless you're willing to spend $3000 or more.
If you didn't know the price of this guitar what would you estimate the price to be?
$2000 or more
How would you rate customer support?
10 out of 10. I design customer support programs for a living so I know a little bit about this topic. Denny responds to your emails within hours. There's no transfer to a "Customer Support" department. You communicate directly with Denny Jr. See my additional comments below...pretty amazing.
Would you recommend this guitar to others…if so why?
Yes - see my other comments.
Additional comments:
Why Zager customer service is second to none and why you owe it to yourself to try a Zager: * I ordered a Zager Parlor...thought I'd like the smaller size, played it for a few days and wasn't happy. Wanted to try a ZAD50. * Denny sent me a pre-paid return mailing label, no questions asked, and shipped my new ZAD50 immediately, BEFORE I returned my Parlor (now that's trusting your customer!) * My new ZAD50 arrived, but didn't seem to play as advertised * I described the problem to Denny via email and he ASKED ME to please return it because "something didn't sound right." Again, he supplied a pre-paid return label. * My new ZAD50 arrived and I've enjoyed it ever since * Oh, yea, and each guitar comes with an extra set of Martin strings, 5 Zager oversized picks, Zager t-shirt * I also purchased the case, which is top-notch. I highly recommend you do the same.
Elk Grove, California
2 months ago
How does this guitar compare with your old guitar, other guitars, or guitars you've tried in stores?
Compared to my D-15 Martin, there is no comparison. I thought that it was easy to play, but when I took the Zegar out of the case...wow... I am totally amazed!!
What's your favorite part about this guitar?
Everything!! It is beautiful, the sound is rich, and the electronics are incrediable.
If you didn't know the price of this guitar what would you estimate the price to be?
I would estimate around $900 or more.
How would you rate customer support?
5 stars!!
Would you recommend this guitar to others…if so why?
YES! I had to take this one around and show EVERYONE!! I love the way it plays and the sound!
Additional comments:
I AM TOTALLY SATISFIED!!!
Laredo, Texas
2 months ago
How does this guitar compare with your old guitar, other guitars, or guitars you've tried in stores?
I currently have an Ovation 1868 Elite. I love both and will continue to play it, BUT, it's hard to put the Zager down, there is NO comparison as far as playability! NO COMPARISON!!! I'm sure my other guitars will start collecting a little dust!
What's your favorite part about this guitar?
My favorite part is the playability. So effortless, my Martin and Ovation both play great, BUT,the Zager is like driving a luxury car...with the cruise control on! Able to do things I have never done before, a true quality instrument!
If you didn't know the price of this guitar what would you estimate the price to be?
If I were in a music shop, and picked up this guitar and played it for 30 minutes, I would not been surprised to see a $1000-$1500 price tag on it...and I would probably pay that!
How would you rate customer support?
Haven't had it long enough to need customer support, but I can already tell the Zagers will bend over backwards to help! A true pleasure to deal with!
Would you recommend this guitar to others…if so why?
I will definitely recommend Zager to everyone. Reason being...quality, sound, looks, friendly dealings and most importantly, PLAYABILITY!!!
Additional comments:
I am 110% pleased with my purchase. Prior to purchase I sent several emails, all answered within minutes. I can tell this was a great move on my part, I will be making more purchase from Zager. I cannot say it enough...GREATEST playing guitar I have EVER picked up!!! And on top of that, a friendly, family owned company backing my purchase! DO NOT hesitate to buy a Zager!!!
Richmond, California
2 months ago
How does this guitar compare with your old guitar, other guitars, or guitars you've tried in stores?
In 1 word-OUTSTANDING! It's slightly softer in tone than my Yamaha but extremely pleasant. I feel it exceeds what I've tried in stores.
What's your favorite part about this guitar?
The playability. I have a bad left hand and the lower string height along with the thinner neck really makes playing much more enjoyable and comfortable. A 2nd note, the wood coloring is just beautifully done, very professional.
If you didn't know the price of this guitar what would you estimate the price to be?
I'd guess it to be in the $800-$1000 range.
How would you rate customer support?
The best I've ever experienced. Denny was extremely quick and helpful with his responses. No sugar-coating, he was up-front and honest on every issue I brought up to him. Even befor shipping out my guitar he sent a picture for approval. I only have 1 suggestion-Do not change a thing!
Would you recommend this guitar to others…if so why?
Definately would and I plan on doing so because I honestly feel this is the best value anyone can get for a guitar, both in the quality of the instrument as well as the price and customer service.
Additional comments:
All I can say is a great big Thank You to Denny for all the help he supplied me. This was 1 rare occasion where you can tell this company really cares about their customers along with offering such a wonderful product for the price. What an overall outstanding job you've done.
Visalia, California
2 months ago
How does this guitar compare with your old guitar, other guitars, or guitars you've tried in stores?
Prettiest thing Ive ever held.Great craftsmanship.
What's your favorite part about this guitar?
ITS MINE..I love it
If you didn't know the price of this guitar what would you estimate the price to be?
Grand or better easy
How would you rate customer support?
Best Ive ever seen.
Would you recommend this guitar to others…if so why?
Deffinatly.This is a beutiful well crafted instument.Top of the line.
Additional comments:
The Zagers go outa there way to please their customers from their top of the line guitars to their excellent customer service.Im a fan for life.They got a freind in SC.
Grand Prairie, Texas
2 months ago
How does this guitar compare with your old guitar, other guitars, or guitars you've tried in stores?
I have a Yahama that is around 30 years old which still sounds good. I have looked around and could not find a guitar that sounded as good untill I received my Zager. The sound is as good or better.
What's your favorite part about this guitar?
Not just one part but all of it The sound, the finish, and the ease of play
If you didn't know the price of this guitar what would you estimate the price to be?
The ones I've looked at I would say anywhere from 800 to 1,000 dollars
How would you rate customer support?
Very good.
Would you recommend this guitar to others…if so why?
Yes I would. Because of the quality of the guitar and at such a great price.
Additional comments:
Thanks again it is a pleasure to do business with such a great company.
Waterbury, Connecticut
2 months ago
How does this guitar compare with your old guitar, other guitars, or guitars you've tried in stores?
There is no comparison
What's your favorite part about this guitar?
The neck - the sound - placement of the strings
If you didn't know the price of this guitar what would you estimate the price to be?
Over $1,000
How would you rate customer support?
10
Would you recommend this guitar to others…if so why?
Yes, for the quality, sound, for your customer support.
Additional comments:
I am a beginner and I just wasn't real happy with the sound of my guitar and a friend told me about the Zager, I had been looking at the Martin but the cost was high for what I wanted, I ordered my Zager and from the 1st strum, I knew I was in love. Its a beautiful guitar and the sound is equal to a martin. I would highly recommend this to anyone. The customer service is the greatest.
McAllen, Texas
2 months ago
How does this guitar compare with your old guitar, other guitars, or guitars you've tried in stores?
Out of the box, the first thing I noticed was the quality of the case - solid, well made, truly protective, well worth the price. Out of the case the guitar was impressive! Construction was precise, clean and of high quality. I actually scrutinized the guitar for imperfections of any kind and found NOTHING! The finish was gorgeous - comparable to what I've seen in the most pricey guitars I've drooled over but could not afford. When I started playing, I was floored! The sound - crisp, full, rich, BIG! The playability - I never played so "clean", with so much less effort! Compared to my 31 year old (now cracked) Ovation Balladeer - and the many $800+ guitars that I've tried out over the years - the sound and the playability of the ZAD50 was strickingly superior. I was in Memphis several years ago and tried out a few guitars in the Gibson Factory Store after taking a tour of the factory. I almost bought one of the "low end" acoustics (for around $700)and am glad I didn't. Beside the fact that the low end models had not been manufactured in the factory I had just toured, in hindsight the finish was not nearly as meticulous as the ZAD50, the sound of the ZAD is fuller and richer, and the playability of ZAD50 is, at least for me and my style, far superior.
What's your favorite part about this guitar?
What I love the most about my new ZAD50 is the sound and the playability. I have been playing at an intermediate level for over 30 years, and have played friends' instruments, tried out many guitars in various stores, not to mention all those years of playing my Ovation( which, incidently, never sounded as good as the ZAD50, even when it was new). The tone, the fullness, and the sustain, and the amazing playability of this ZAD50 surpass everything else I have played. The look and finish of the guitar top it all off and result in a complete instrument that can be played and displayed with confidence and pride.
If you didn't know the price of this guitar what would you estimate the price to be?
Having had some exposure over the years to several high-end guitars, if I had seen and played the ZAD20 without any prior knowledge, I would have estimated its price to be at least around $1000. This instrument sets a new bar for the definition of "value".
How would you rate customer support?
I have had this guitar for almost one month and have had no issues that required customer support. However, if the quick reply to my email to Denny Zager to express my initial safisfaction is any indication, I suspect that any issues would be addressed equally expediently.
Would you recommend this guitar to others…if so why?
I would, without hesitation, recommend this guitar to anyone who has either a serious desire to learn, or anyone who has been playing and is looking for an upgrade. Many new students might be tempted to purchase what may appear to be an inexpensive, "descent", beginner guitar, only to be discouraged by an instrument that is hard to play, does not hold tune very well, and does not even sound very rewarding. Do it right from the start! The ZAD50 is a tremendous value. If you then find that playing guitar is not for you - for whatever reason that I could not imagine - then at least you can confidently rule out that it was not the instrument itself that contributed to that decision. For someone who has been playing and is looking for a step up, all I can say is, "Get a Zager!" When you receive it, everything you already love about playing guitar will most certainly be magnified.
Additional comments:
I am already looking forward to the prospect of upgrading... My daughter seems to be showing a serious interest in learning guitar. If that interest pans out, I will have no choice but to give her the best opportunity for success by offering her my ZAD50, and looking to a ZAD80 for myself.
Fremont, California
2 months ago
How does this guitar compare with your old guitar, other guitars, or guitars you've tried in stores?
Plays easier and sounds very clean even with bar chords
What's your favorite part about this guitar?
Great product at a low cost. Someone cares about music instead of all profit!
If you didn't know the price of this guitar what would you estimate the price to be?
Most of the big guitar names would ask 2 to 3 times as much but they will not take the time to hand adjust and set proper string heights. I am giving my Ovation to my daughter as a starter and if she stays with it she will purchase one of yours.
How would you rate customer support?
Never seen any better.
Would you recommend this guitar to others…if so why?
How could i not? They actually care about the enjoyment of music.
Additional comments:
People out there. There are some people bashing Zager. Do not listen to them. These guys are the real deal!
Manchester, New Hampshire
2 months ago
How does this guitar compare with your old guitar, other guitars, or guitars you've tried in stores?
the last guitar i had was very hard to play. Being that it wasn't expensive,strings hard to push and the neck was too wide. When I opened the case of the ZAD-50 it was obvious that it was a quality product. Also being that it was on the low end of your line of guitars this guitar anyone would be proud to own.
What's your favorite part about this guitar?
The one that I bought was the solid black,it is absolutly beautiful. It has a slim neck with strings that you don't have to force. I still cannot get over the looks and feel of this product, I was pleasantly surprised.
If you didn't know the price of this guitar what would you estimate the price to be?
Being that it is an acoustical I would price it in the 800 to 1000 dollar range.
How would you rate customer support?
Well to begin with it was shipped in record time. Also your reply to my questions were prompt and informative. To rate I would say it is excellent.
Would you recommend this guitar to others…if so why?
Yes because you have a product that anyone would be proud to have, also the customer is not left in the dark when it comes to improving your skills and learning new and advanced skills.
Additional comments:
great product maybe one day I would like to see a high end guitar they must be awesome.