Denny Zager is a true guitar master
ZAD900CE Solid Spruce/Rosewood Acoustic Electric AURA Pro Series
In Stores: $4000+ Original price was: $2,995.$2,395Current price is: $2,395.
Pay over time with Affirm. See if you qualify at checkout.
See additional options by clicking on the 'Financing' button below
Free $625 accessory pack today
30-day 100% money back guarantee that includes shipping fees both ways.
Trust Pilot reviews 300+ reviews
Rated top 5% of guitars in USA 1700+ reviews
YellowPages perfect 5-star rating 300+ reviews
Productreviews.com 1100+ reviews
Sitejabber reviews 1000+ reviews
Reseller Ratings 700+ reviews
Ultimate guitar reviews 900+ reviews
Ebay power seller 22 years 1600+ reviews
WorthePenny 180+ reviews
Judge Me 7300+ reviews
ProductReview.au (ZAD900) 15+ reviews
ProductReview.au (ZAD20E) 10+ Reviews
Real Guitar Reviews 20+ reviews
- Full Size, Solid Sitka Spruce/Indian Rosewood, maple binding, abalone and pearl inlay.
- Fishman AURA Sound Imaging system (highest rated in the USA)
- Our deepest, richest sounding guitar…15% more power than our 80 Series.
- Buyers of the 900 are coming from Martin D45, Taylor 9, Gibson Hummingbird
If you demand the best this is it. When we have a customer come into the shop with a $5000 acoustic who’s looking for that type of quality and sound but with easier playability, the 900 is the only guitar we go to. Unlike our 20 and 50 Series guitars Denny uses a special bracing system on the 900 that allows the face to move half a millimeter more giving it more projection and power. When you hit a string on the 900 you feel it resonate through your gut. There’s very few guitars today that can do this, especially new guitars, and when you find one it’s usually the price of a small car. Read more
Features
![]() | Dreadnought Size Dimensions Height: 41 inchesBox length: 20 inches Waist: 11 inches Widest bout: 15.5 inches Depth: 4.75 inches Scale length: 25.5 inches |
![]() | Venetian Cutaway Style A "Venetian Cutaway" is a guitar that has a section of the body "cut away" by the neck which makes it easier to slide your hand down low to reach chords near the sound hole. Denny braces the cutaways a little differently then his full box guitars so sound quality matches. If you’re a player that spends a lot of time on that part of the neck a cutaway box is invaluable. |
![]() | Grade A Sitka Spruce Top Top Sitka which is known for its strength and durability comes from the Northern coast of British Columbia up into Alaska. It tends to have a warm pinkish/tan hue to it. Spruce offers a tight, punchy low end response with great projection. Players who demand a powerful sound with tons of projection will hear the benefit of a Sitka spruce top. Used on only the highest quality acoustic guitars in the world. |
Zager Artists of the Month for June
Sammy Hagar
#5 Blues Player
Kenny Wayne Shepard
Godsmack
$15,000 Martin vs Zager
See more artists

Henderson, Nevada
16 days ago
How does this guitar compare with your old guitar, other guitars, or guitars you've tried in stores?
I've owned an entry level Yamaha, which I sold and bought an entry level Martin (about $600 in 5003). The ZAD50 is by far the easiest to play.
What's your favorite part about this guitar?
Do I have to choose just one? Ease of playing, well balanced sound, sealed smooth operating tuners,quality workmanship,the scaling of the frets is very accurate.
If you didn't know the price of this guitar what would you estimate the price to be?
I've handed it to fellow guitar players and they thought it would sell in the $800 to $1000 range. I bought mine in 2004 for $399 (plus $100 for the case, well worth it!
How would you rate customer support?
You call them they support you. That's how I was able to retire. :) Seriously though, very prompt. I recently needed to add a strap button on the neck. I sent them an email asking what they recommended and they sent me one and a new set of strings free of charge!
Would you recommend this guitar to others…if so why?
Absolutely! When I bought this guitar, I did so because of the EZ-play feature. My old Yamaha wasn't easy to play. The entry level Martin was better, but not as good as the Zager. When you're learning you don't want an instrument that makes learning more difficult. With the Zager I've found the guitar is NOT my limiting factor, and as I progress, I find I appreciate this instrument more and more. It's one of those rare items you buy that you're pleased with every time you use it!
Additional comments:
As I review this, my ZAD50 has passed it's 10th birthday. I played it a little when I first got it, but when I retired 3 years ago, I started playing it about 1.5-2 hours a day. It's a great guitar. Pretty much the only thing I need to do with it is adjust the neck when heating season starts and ends (wrench included) change the strings, tune it and play! It has held up wonderfully! The tuners are silky smooth and have never slipped. The action is amazing as is the sound. The ONLY thing I sometimes wish I had was one of the cutaway models like the ZAD50CE to ease getting to the frets past 12. The string to fretboard distance at the nut end of the neck is about 3mm. At the bridge end about 4.5mm. This is on a 10 year old guitar! (I think it sounds mellower now than when it was new too!) Also the in home try out can't be beat!
Oxnard, California
19 days ago
How does this guitar compare with your old guitar, other guitars, or guitars you've tried in stores?
It is day and night. I am am beginner so I am not a pro by any means, but the Zager is so much more easier to practice on than my LX1 Martin. The quality of the Zager is so much more tan I expected and vs. other guitars the play ability and tone oz the Zager is unsurpassed.
What's your favorite part about this guitar?
The overall quality of the guitar is heirloom grade, it is just absolutely awesome. The customer service, the case, the guitar finish, quality materials and last but not least the tone. It sounds like a guitar should sound, deep rich tones and the ease of play is astonishing.
If you didn't know the price of this guitar what would you estimate the price to be?
Double or triple what I paid for it, but I am glad that I did not.
How would you rate customer support?
10+ Delivery was not off the shelf which is OK for me as I want something that is not cookie cutter and I know work went into making this guitar.
Would you recommend this guitar to others…if so why?
Absolutely, 100% would. The quality and ease of play are better than anything I have seen in an instrument and the guitar is absolutely beautiful with a tone that really turns heads, you just cannot believe the richness of the tone from a Zager.
Additional comments:
Cannot wait to buy another!
Baton Rouge, Louisiana
21 days ago
How does this guitar compare with your old guitar, other guitars, or guitars you've tried in stores?
Much easier to play than my previous guitar. It also sounds great. I would compare it in sound to
What's your favorite part about this guitar?
I like the look, sound and play-ability. It is a work of art.
If you didn't know the price of this guitar what would you estimate the price to be?
I don't know for sure, but I would say it compares in quality, play-ability and sound to a $1500 to $2000 guitar
How would you rate customer support?
Excellent A+. This is what impressed me the most about your company. The direct communication from the people that actually own and run the company is unbeatable. Plus your willingness to work with the customer exceeded my expectations.
Would you recommend this guitar to others…if so why?
I would highly recommend your guitars to anyone looking to buy. When you compare the quality of the instrument, ease of play, sound quality and finally the customer service I can't think of a better company to buy a guitar from. Plus you are buying from an american company that has a mid-west work ethic. What could be better? I congratulate you all on your fine product and company.
Des Moines, Iowa
21 days ago
How does this guitar compare with your old guitar, other guitars, or guitars you've tried in stores?
The sound on the Zager is brilliant and rich.
What's your favorite part about this guitar?
That I can practice for more than a half hour without feeling discomfort in my hands
If you didn't know the price of this guitar what would you estimate the price to be?
800-1000
How would you rate customer support?
The customer support has been fantastic. Every question I asked was answered literally in minutes (if not sooner)
Would you recommend this guitar to others…if so why?
The look, feel and sound of this guitar speaks for itself. It is by far the best guitar I have owned.
Additional comments:
I’ve had a guitar most of my life, but never really took the time to really get into it. I have mostly just picked it up every once and a while and strummed along to songs or tried to figure out how to play something. This year I decided that (at the age of 59) it was time to do something that I always wanted to, really learn to play guitar. Once I started practicing on a regular basis, I felt myself not being able to put in as much time as I wanted, since my fingers we bothering me. Playing an electric guitar helped a bit, but my acoustic was not very comfortable to me. After about 50-30 minutes my fingers (not just my finger tips) were hurting. I started on my internet search for help. I tried finger exercising, bought finger exercising grips (which does help a bit), had the acoustic setup with the action as low as I could get it, but I either had to suck it up and work through the pain, or keep looking for a magic answer. Well, I think I found it. After doing a lot of research on the internet, I thought I would try a Zager guitar. They seem to have a great loyal following, although they also seem to have a lot of haters, which made me shy away at first. Most of the negative reviews I saw were from many years ago, so I thought I would give one a try. I was on contact with Dennis Zager Jr, who answered any and ALL questions I had before I made the purchase, not only quickly but honestly. Since Zager has such a great return policy, I figured I had nothing to lose, but the pain in my fingers. I ordered a ZAD50 Sunburst from their discount section. Great(er) price and almost perfect (once I received it I had a hard time finding the small cosmetic defect). Due to a UPS screw-up, I had to go pick up the guitar at the UPS office. The UPS employee at the counter was also a guitar player and had never heard of Zager guitars. I told him a brief history, of course he had known Zager and Evans great hit, “In the Year 2525â€. I was excited to see the guitar and play it, so I opened it in the UPS Office. I also purchased a case, don’t buy a guitar without one, and when I opened it and tuned it up, I knew it was a good decision. It sounded Great!! Of course the UPS guy wanted to give it a whirl, which I let him and it sounded even better with someone who really knew how to play. I unfortunately had to go back to work, but when I got home I was like a kid with a new toy. When my wife called me for dinner, I realized I had been playing for well over an hour pain free. I thought that maybe it was the “new toy†adrenaline, but so far I have not run into any significant pain issues. First, any fingertip pain is gone. The amount of pressure required, is so much less than my other guitar. I guess the pressure I was exerting on my other guitar was causing my joints to hurt, but that pain is minimal know. I have no problem going an hour or 2 comfortably. Another first happened. My wife actually knew what songs I was playing without me telling her. My
Downey, California
23 days ago
How does this guitar compare with your old guitar, other guitars, or guitars you've tried in stores?
it is very, very good. the comparison includes my gibson, taylor and martins all of which cost more than twice the price.
What's your favorite part about this guitar?
it plays so well and the sound is balanced and prominent.the frame is classic and when i knock on the front it gives great sustain. the wood is lovely and superbly finished. i wd take it anywhere.
If you didn't know the price of this guitar what would you estimate the price to be?
$900 or more
How would you rate customer support?
very good, was contact, comment and explanation all the way.
Would you recommend this guitar to others…if so why?
yes; because it is good and outstanding for its price
Additional comments:
thanks to zager. i dont quite understand the mechanics of why it plays so easily and well, but i can live with that.
Laredo, Texas
26 days ago
How does this guitar compare with your old guitar, other guitars, or guitars you've tried in stores?
It is definitely the best acoustic guitar I've ever played.
What's your favorite part about this guitar?
The look of the guitar is stunning and the playability is fantastic.
If you didn't know the price of this guitar what would you estimate the price to be?
I would have to say well Over a thousand pounds.
How would you rate customer support?
Definitely 10 out of 10.
Would you recommend this guitar to others…if so why?
I would recommend the guitar because I know other guitarist who are struggling with playing and practicing on their guitar.
Additional comments:
Once again a big thank you to you and your father, I couldn't have asked for more in a guitar and I can't wait to let my friends see and play this fantastic instrument,thank you.
Tucson, Arizona
26 days ago
How does this guitar compare with your old guitar, other guitars, or guitars you've tried in stores?
For a beginner guitar my Yamaha fg700s I thought was a pretty good guitar. It sounds good and plays well after having it professionally set up. However, it doesn't compare to the Zager in sound quality and appearance. It is truly a beautiful guitar.
What's your favorite part about this guitar?
Actually, I like everything about it!
If you didn't know the price of this guitar what would you estimate the price to be?
I'd guess the price to be around $600 or $700.
How would you rate customer support?
Customer support is unbelievable! With the first guitar I got I didn't find the playability any better than my Yamaha. I explained this to Dennis and he sent me a second guitar with custom string spacing which makes this guitars playability now better than my Yamaha. This did not cost me anything additional and Dennis paid for the return and shipping of the new guitar.
Would you recommend this guitar to others…if so why?
Absolutely! You can't go wrong. If you're not happy with the guitar they'll do their best to get it right. If they can't you get a full refund. There is nothing to lose and everything to gain as this really is a wonderful guitar.
Additional comments:
Just can't say enough about how great Dennis is with customer support. He responds quickly to emails and bends over backwards to make sure you're entirely happy with his guitar. Wish all companies operated this way.
Huntington Beach, California
27 days ago
How does this guitar compare with your old guitar, other guitars, or guitars you've tried in stores?
I find that this guitar has the best action I have seen in any guitar. Regardless of experience, the tone and ease of playing is beyond description. Soft and easy with a big sound is all I can say! I love it!!
What's your favorite part about this guitar?
The ease of play.
If you didn't know the price of this guitar what would you estimate the price to be?
$1000 Plus.
How would you rate customer support?
There support is the best. I am disabled and they treated me so nice it was like I knew them as a friend. It was the most I have spent on a guitar and I don't have a lot of money. I was away from home and had to have it shipped to an address that I was only going to be for a short time. They handled the shipment and communication without a flaw! Great people to work with and I love the guitar!
Would you recommend this guitar to others…if so why?
Yes. They deliver what they claim. You will not be disappointed in any way.
Lansing, Michigan
30 days ago
How does this guitar compare with your old guitar, other guitars, or guitars you've tried in stores?
I am a beginner and have only played a few guitars in the store, However; I started my lessons with a borrowed Hummingbird from a friend and I find the ZAD50 easier to chord.
What's your favorite part about this guitar?
The easy to play strings and the sound of the guitar.
If you didn't know the price of this guitar what would you estimate the price to be?
I have looked at many guitars trying to select the right one for a beginner and was expecting to pay $600-$700.00 for a guitar, so obviously I am thrilled at the price of the ZAD20
How would you rate customer support?
Customer support could not be better, you guys are so quick to respond to any question or concern and made me feel like you truly wanted this experience to be great...and it has been!
Would you recommend this guitar to others…if so why?
I absolutely would recommend the guitar to anyone and in fact I plan to purchase a Zager for my Granddaughter for Christmas.
Additional comments:
I have had my guitar instructor, and two very close friends, all of whom are great guitarist, play my guitar and they are amazed at the ease of playing and the great sound.
Oakland, California
30 days ago
How does this guitar compare with your old guitar, other guitars, or guitars you've tried in stores?
Hands down the best guitar I've tried not only for the money but overall playability
What's your favorite part about this guitar?
ease of playing and sound
If you didn't know the price of this guitar what would you estimate the price to be?
1500-2400
How would you rate customer support?
over the top old school customer service, 2nd to none. I've never received this kind of response before on any product, ever
Would you recommend this guitar to others…if so why?
to anyone that will listen, incredible value.
Additional comments:
I'm sold on the company, brand, quality, everything
Albuquerque, New Mexico
1 month ago
How does this guitar compare with your old guitar, other guitars, or guitars you've tried in stores?
Excellent.
What's your favorite part about this guitar?
Everything.
If you didn't know the price of this guitar what would you estimate the price to be?
2K+
How would you rate customer support?
Excellent.
Would you recommend this guitar to others…if so why?
Yes. Already have. Tone, ring, sustain.
Additional comments:
When I opened the case, I was in " shock and awe " mode...... Took it out and played it for Hours...Didn't want to put it down.. PERFECT IN EVERY ASPECT....Truly a Players Instrument..! when I woke up this I did/felt the same as the night before...
Lincoln, Nebraska
1 month ago
How does this guitar compare with your old guitar, other guitars, or guitars you've tried in stores?
Best i have every used
What's your favorite part about this guitar?
How easy it is to play. No strain on my hands and cords are so easy to play. Not to mention the sound - outstanding!!
If you didn't know the price of this guitar what would you estimate the price to be?
$800 - $1000, or more.
How would you rate customer support?
OUTSTANDING!!!
Would you recommend this guitar to others…if so why?
Yes. Makes playing much more fun (even if you are beginnner)
Additional comments:
Top notch service for a top notch product.
Yonkers, New York
1 month ago
How does this guitar compare with your old guitar, other guitars, or guitars you've tried in stores?
Very much improved over my Alvarez acoustic
What's your favorite part about this guitar?
Look, finish and feel
If you didn't know the price of this guitar what would you estimate the price to be?
$1,000+
How would you rate customer support?
Exceptional, A+
Would you recommend this guitar to others…if so why?
Already have recommended it
Concord, California
1 month ago
How does this guitar compare with your old guitar, other guitars, or guitars you've tried in stores?
In my brief experience, I have had a dean a benett signature and have played high end Ibanez Gibsons and Taylors. If given the opportunitie to trade my zager zad50 for one of these costing from 6 to 4 times s much I would sell them buy another zager and take my wife (AND MY NEW ZAGER) On a beach weekend with the change and be just tickled.
What's your favorite part about this guitar?
Sound set up and playability.
If you didn't know the price of this guitar what would you estimate the price to be?
comparing it to the ones I played at guitar center and what they cost 5 to 6 times as much as it did. 515 with shipping to my door in California Just amazing.
How would you rate customer support?
If every company in the us gave the customer service of Zager guitar their would not be a dissatisfied customer anywhere. I emailed them sat morning thanking them, within an hour still sat morning I received a reply I am sure written by Dennis jr. I am extremely critical of customer service and believe in this gimmy world we live in it is a lost art.. if everyone had the confidence in their product as they do we would not rely on imports. To say I am impressed would be a shortfall. I am 53 yrs young and in my life have never received such personal service I am in awe.
Would you recommend this guitar to others…if so why?
You try one and you will Know read the testimonys have your doughts order with confidace and when you receive what will be your musical prize possession you will also take the time to make a review like this I guarantee it.
Additional comments:
Out of the box I was pleased with this quality instrument. at first I still buzzed a little after about two hours I came alive faster changes my wife (local critic) said wow you are getting a lot better I cant wait to explore more songs, The out orf reach :c: chord rings true and clear I believe it is the arrow not the indian that is making it possible.
Springfield, Missouri
1 month ago
How does this guitar compare with your old guitar, other guitars, or guitars you've tried in stores?
my zager is awesome, my other guitar feels cheap, manufactured and has sound that is just not pleasing to the ear, like my zager. my zager has a sound that is like heaven, just sounds expensive in it self.
What's your favorite part about this guitar?
my favorite part is I can play for 2 hours and no hurting hands, honestly, my old guitar I would play 50 min. and would have to quit because my hands were just pounding and very sore. not no more. playing guitar is just totally pleasing these days, no more pain.
If you didn't know the price of this guitar what would you estimate the price to be?
I would say like 1200 dollars or more. and the reason is, the sound and feel of the guitar is nothing but quality. honest. I am in fact buying another one, because I love the first one so much. I promise you, you will not regret buying one.
How would you rate customer support?
top notch. they always get back to you, in a quick and friendly manner. even though some of my questions might be a little stupid, they still always answer them,, just awesome people.
Would you recommend this guitar to others…if so why?
yes I would, and the reason is no more pain playing the guitar, and you can get to the frets faster, so you can learn, and play easier. just a great great guitar. I would say compares to martin and taylor, and who can afford them.
Additional comments:
I always tell my girlfriend,, never touch my zager guitar. it is my prized possession next to my bike.
San Buenaventura, California
1 month ago
How does this guitar compare with your old guitar, other guitars, or guitars you've tried in stores?
it has the sound and quality construction of guitars that cost much more
What's your favorite part about this guitar?
Fast-action makes it a lot easier to play without tearing up the fingers.
If you didn't know the price of this guitar what would you estimate the price to be?
$800-$1000
How would you rate customer support?
Could not be happier. I have full confidence that Dennis will respond immediately should I ever have a problem.
Would you recommend this guitar to others…if so why?
Absolutely, without reservation
Clearwater, Florida
1 month ago
How does this guitar compare with your old guitar, other guitars, or guitars you've tried in stores?
I have 6 or 7 guitars...include tree Martin...one model D15 one D18 Vintage (a super guitar)and i have too a model DX1 made in Mexico sure is not the same quality , but i like to play with.My new Zager ZAD50 , it's another thing....I wanted this guitar to understand what mean EZ-Guitar...Now i know, ans i am very happy to get one.
What's your favorite part about this guitar?
I thing first...is the feeling when you have in hand...it's smouth, the toutch is wonderfull all along the neck...Very eazy to play and got a very nice sound...full colors..I call it Rimbow......
If you didn't know the price of this guitar what would you estimate the price to be?
Usely in store i thing the price turned around $1000.00......But like you can't get one in store you par more less...and it's a good deal for sure
How would you rate customer support?
Super.....Dennis Zager is a fantastic yong man, and give me all the informations that i need....and more he understand what i want...I am from province of Quebec in Canada and my english is very good, i know..but with Dennis any problem at all.
Would you recommend this guitar to others…if so why?
For sure......For begeners or som one like me who is not a great guitar player. And i am sure too that a profesional will find that he want in the different model of Zager guitar....Yes, now i got one, and i am very proud of it...
Cincinnati, Ohio
1 month ago
How does this guitar compare with your old guitar, other guitars, or guitars you've tried in stores?
Plays like a way more expensive guitar.
What's your favorite part about this guitar?
The ease of play or the tone, hard to decide.
If you didn't know the price of this guitar what would you estimate the price to be?
750-1000
How would you rate customer support?
excellent, very helpful, quick to reply
Would you recommend this guitar to others…if so why?
Yes, for the price and the quality of the product, you cant go wrong
Additional comments:
Just an amazing guitar and an exceptional vale.
Tacoma, Washington
1 month ago
How does this guitar compare with your old guitar, other guitars, or guitars you've tried in stores?
This ZAD50 Sunburst,is a great guitar!!!It plays like a High end guitar.Most higher end guitars are very sensitive. The ZAGER is set up great,right out of the box!!!Balance,to-nation,play ability,EASY TO PLAY!!!!!!!!!!I play all kinds of music,this guitar is versatile. The sound is sweet.No flat spots!!
What's your favorite part about this guitar?
THE QUALITY,PLAY ABILITY,WEIGHT,BALANCE...SOUND..EASY TO PLAY!!!
If you didn't know the price of this guitar what would you estimate the price to be?
WOW,IT WOULD BE PRICED AT ABOUT $1000.00
How would you rate customer support?
THE BEST!!! 4 STAR.DENNIS ZAGER JR IS THE BEST.HE HELPED ME WITH MY PURCHASE.ALSO,COMMUNICATING WITH ME ALONG THE WAY!!!
Would you recommend this guitar to others…if so why?
YES ,WOULD RECOMMEND ZAGER GUITARS TO ANYONE.ADVANCED ,OR BEGINNER. ANY STYLE THAT YOU PLAY!!!
Additional comments:
THIS ZAGER GUITAR,IS ABOVE AND BEYOND MY EXPECTATIONS!!! THANK YOU !!!!!!! DENNIS ZAGER SR AND JR ,PEACE LET THE MUSIC SET YOU FREE!! JIMMY M.
Scottsdale, Arizona
1 month ago
How does this guitar compare with your old guitar, other guitars, or guitars you've tried in stores?
I would put my zad50 up against almost any Martin, Fender or Taylor for playability and tone. As far as price, there's no comparison. Zager wins hands down.
What's your favorite part about this guitar?
Playability, no doubt. This guitar is so easy to finger and barre and you can play for an hour without having deep ridges in your callous pads. It's a joy to pick up.
If you didn't know the price of this guitar what would you estimate the price to be?
I'd say a comparable guitar would cost at least $1200-$1500.
How would you rate customer support?
Dennis and the whole crew are great. They really care about you having a great experience with your custom instrument.
Would you recommend this guitar to others…if so why?
I'd recommend it in a heartbeat. If you want a quality instrument that you can play in your living room or on a stage without breaking the bank, Zager is your guitar choice.