Why can’t I find Zager in retail stores?

If you were to see our guitars in retail stores prices would be double.  Many people don’t realize that when you buy a guitar in a retail store almost half the money you’re paying is going to the retail store…not your guitar.   Retail stores need to pay for their bricks and mortar buildings, their salesmen, their advertising and all the expenditures that go into operating a retail location.  By buying direct from the builder you get twice the guitar for your money and your guitar goes from straight from Denny’s hands to your hands which ensures perfect quality control.

Why aren’t Zager Guitars in stores?