How is Zager 1/2 the price of other handmade custom guitars?

Simple answer:  We don’t sell our guitars in stores.   Many people don’t realize that when you buy a guitar in a retail store almost half the money you’re paying is going to the retail store…not your guitar.   Retail stores need to pay for their bricks and mortar buildings, their salesmen, their advertising and all the expenditures that go into operating a retail location.  This is why if you were to see Zager guitars in stores prices would be double.   By buying direct from the builder you get twice the guitar for your money and your guitar goes from straight from Denny’s hands to your hands which ensures perfect quality control.

How is Zager 1/2 the Price?