Denny Zager knows guitars
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ZAD900CE 12 String Solid Spruce/Rosewood Acoustic Electric AURA Pro Series Black Lacquer
ZAD900CE 12 String Solid Spruce/Rosewood Acoustic Electric AURA Pro Series Black Lacquer
ZAD900CE 12 String Solid Spruce/Rosewood Acoustic Electric AURA Pro Series Black Lacquer
ZAD900CE 12 String Solid Spruce/Rosewood Acoustic Electric AURA Pro Series Black Lacquer

ZAD900CE 12 String Solid Spruce/Rosewood Acoustic Electric AURA Pro Series Black Lacquer

In Stores: $4500+ Our Price: $3,195 Sale: $2,695

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  • Full Size, Solid Sitka Spruce/Indian Rosewood, maple binding, abalone and pearl inlay.
  • Fishman AURA Sound Imaging system (highest rated in the USA)
  • Our deepest, richest sounding guitar…15% more power than our 80 Series.
  • Buyers of the 900 are coming from Martin D45, Taylor 9, Gibson Hummingbird

If you demand the best this is it.  When we have a customer come into the shop with a $5000 acoustic who’s looking for that type of quality and sound but with easier playability, the 900 is the only guitar we go to.  Unlike our 20 and 50 Series guitars Denny uses a special bracing system on the 900 that allows the face to move half a millimeter more giving it more projection and power.   When you hit a string on the 900 you feel it resonate through your gut.  There’s very few guitars today that can do this, especially new guitars, and when you find one it’s usually the price of a small car. Read more

Zager Pro Series guitars play a little easier and sound a little more powerful than our regular series instruments.   The woods are aged longer.  The finish is applied thinner so the sound board moves half a millimeter more when the strings are hit providing a deeper bass response.  Each piece of abalone and pearl is laid by hand in combination with gold Grover tuners that pop to the eye.  Most customers buying our 900 Series are touring artists and veteran musicians coming from high level Martin, Taylor, Santa Cruz and Gibson.  Denny did extensive testing in designing the 900 and sent it to veteran players and artists around the world who put it up against the finest guitars made. Pros say the 900 outperforms guitars at twice its price point (sometimes more), but playability is easier and price is less than half since you’re buying direct from our workshop in Lincoln, Nebraska versus retail stores.

Denny wanted only the finest electronics system for the 900 series so he called Bob Fishman at world renowned “Fishman Transducers.” Fishman’s new Aura Digital Sound Imaging System allows you to download thousands of sound images directly from the Fishman online library that have been professionally mixed in Fishmans multi-million dollar recording studios. You can select from images mixed specifically for your Zager as well as thousands of others depending on the sound you’re looking for. Denny used to spend countless hours in studio time dialing in the perfect sound for his guitars. Fishman’s Aura Image Gallery Software (included) does this for you by allowing you to select from thousands of images in their online library that will give you the sound you want no matter what you’re looking for and downloading them onto your guitar via USB cable. Read the reviews, talk to the pros, and you will see this system dominates every guitar electronics package on the market today.

Be sure to read artist comments and magazine reviews on the 900 as it consistently rates in the top 5% of acoustics made world wide. 100% money back guarantee including shipping fees both ways. It’s a lifetime instrument so it comes with a lifetime warranty.  Truly a work of art with a stunning sound that will get better year after year.

  • Full size dreadnought the most popular guitar size in the world.
  • Solid wood construction sounds better every year as it ages.
  • Venetian cutaway box design allows you to slide down low into the box for easier playability.
  • Fishman’s new AURA Digital Sound Imaging System that allows you to download thousands of sound images directly from the Fishman online library that have been professionally mixed in Fishmans multi-million dollar recording studios.
  • Built in genuine Fishman transducer  system allows you to plug into any amplifier or PA system and play it like a full electric guitar.
  • Built in genuine Fishman automatic tuner system tunes your guitar perfectly in seconds and if you’re a beginner actually trains your ear for perfect pitch.
  • Built in genuine Fishman equalizer system gives you infinite sound possibilities allowing you to dial in the perfect sound.
  • Hand carved bracing for greater movement of the soundboard providing a richer sound.
  • Slim neck design feels natural in your hand making it easier to form chords.
  • Custom string spacing for greater speed and accuracy (and less rattles).
  • Zager soft touch fret design for less string bite and finger fatigue.
  • Adjustable truss rod to raise or lower action depending on your playing style.
  • Special ultra thin high gloss finish allows more movement of the body for deeper sound
  • Hand carved bone nut and saddle. (Found on predominantly $1500+ guitars).
  • Hand laid abalone inlay rosette with pearl fret markers.
  • Ivory binding detail and zipper stripe down back (Found in predominantly $1500+ guitars).
  • Genuine Grover tuning machines (best in the world).
  • 100% money back guarantee
  • Lifetime warranty

Featured Videos

ZAD900CE 12 String Black Videos

Features

guitar dimensions
Dreadnought Size Dimensions
Height: 41 inches
Box length: 20 inches
Waist: 11 inches
Widest bout: 15.5 inches
Depth: 4.75 inches
Scale length: 25.5 inches
guitar dimensions
Venetian Cutaway Style
A "Venetian Cutaway" is a guitar that has a section of the body "cut away" by the neck which makes it easier to slide your hand down low to reach chords near the sound hole. Denny braces the cutaways a little differently then his full box guitars so sound quality matches. If you’re a player that spends a lot of time on that part of the neck a cutaway box is invaluable.
guitar top 900 spruce
Grade A Sitka Spruce Top Top
Sitka which is known for its strength and durability comes from the Northern coast of British Columbia up into Alaska. It tends to have a warm pinkish/tan hue to it. Spruce offers a tight, punchy low end response with great projection. Players who demand a powerful sound with tons of projection will hear the benefit of a Sitka spruce top. Used on only the highest quality acoustic guitars in the world.
See full build sheet
guitar back sides rosewood
Indian Rosewood 900CE Back-sides
One of the most popular and traditional guitar woods of all time. Where mahogany lends itself to the midrange, rosewoods sonic profile is deeper in the low end. Not to take anything away from mahogany as many players will find it difficult to tell them apart, but the dedicated ear will notice a deeper, richer, sweeter tone coming from a rosewood guitar.
binding maple
Hand Bent Figured Maple Binding
Figured Maple binding is not only beautiful to look at but it also protects your guitar from bumps and nicks in daily use. Found generally on guitars exceeding the $2000+ price point.
inlay neck
Mahogany with Inlay Neck
Mahogany—one of the most popular tone woods used on acoustic guitars for the last 50 years. Complete with hand laid contrast inlay.
indian rosewood headstock
Indian Rosewood Headstock
Indian rosewood is commonly found on high-end guitars. This wood is heavier and more dense than mahogany and also is very stable and resonant. East Indian Rosewood is dark brown with sometimes purple-brown streaks giving a pleasant figure. The guitar head stock configuration is a registered trademark and is used under license from C.F. Martin & Co. Inc. of Nazareth, Pennsylvania, USA.
guitar brace work
Zager Design (Hand Scalloped) Bracework
The technique of scalloping or shaving the braces can have a huge impact on the power and tone of an acoustic guitar. By shaving or reducing the thickness of the brace, it becomes more flexible and therefore lets the top move more freely. When done by a Master Luthier the brace maintains its structural integrity, while making the top more efficient. The result is faster attack, longer sustain, more bass, more power, and an overall improvement in the whole tone system.
guitar inlay
Full Abalone Inlay Inlay
Abalone inlay is found on only the highest quality guitars. Laid by hand one piece at a time, the color and translucence of each piece changes with different amounts of light. Not only does it add to the overall look of your guitar, but it also adds to the value. Our 900 Pro Series guitars have an inlay rosette around the sound hole in combination with inlay around the entire face as well as small cross fret markers going up the fret board
guitar fret crosses
Pearl Cross Fret-markers
Used on only the highest quality guitars. Laid by hand on the fret board one piece at a time. It's a very tedious, time consuming process but the results are breathtaking
zipper mahogany
Figured Maple Inlay Back-detail
This accent matches the guitars figured binding and abalone inlay perfectly to give it that extra expensive look of a pro series guitar. Laid by hand one piece at a time. Adds to the overall beauty and sets off the color of the wood. Found on only the highest quality guitars in the world.
high gloss finish
High Gloss Finish
High-gloss finish provides excellent protection but at the same time is extremely light and elastic. This is a crucial point in both the sound of the guitar and its ability to age—which is what makes a guitar sound better year after year. A thick finish muffles a guitar's vibration and blocks aging.
guitar truss
Custom Adjustment Setting Truss-rod
Denny designs his guitars with a truss rod adjustment setting that allows you to dial in your guitar to your particular playing style. In this way if you're a heavy handed player you can set the action higher so you can "get on it" a little for more power, and if you're lighter handed touch player you can dial in the action low so you can move faster and play longer with less fatigue.
zager aura guitar
2023 Fishman Aura Pro Electronics
Denny wanted only the finest electronics system for the 900 series so he called Larry Fishman at world renowned "Fishman Transducers." Fishman's new Aura digital imaging system allows you to plug into your computer and download hundreds of sound images that have been professionally mixed in Fishmans pro recording studios. You can select from images mixed specifically for your Zager, or hundreds of others depending on the sound you’re looking for. Denny used to spend countless hours in studio time dialing in the perfect sound for his guitars. Fishmans new imaging system does this for you by allowing you to select from images online that will give you the sound you want no matter what you're looking for. Read the reviews, talk to the pros, and you will see this system dominates every guitar electronics package on the market today.
zager aura guitar
Genuine Fishman Aura Built-in-automatic-tuner
Ask any pro who makes the finest guitar electronics systems in the world and 9 out of 10 will say Fishman. An electronic tuner allows you to tune your guitar in a fraction of the time it takes using conventional tuning methods. Simply hit a string and the LCD indicator guides you into perfect pitch. A red and green light instantly lets you know when the tune is dead on. This is a very important tool for the new player who is trying to develop and train their ear for perfect pitch. It's also helps the professional player who wants to get in perfect tune fast.
zager aura guitar
Genuine Fishman Aura Built-in-equalizer
Fishman equalizers are the highest quality equalizers used in acoustic guitars today. The equalizer is an electronic unit that controls the sound and volume when plugged into an amplifier or PA system. There are adjustments for highs, mids, lows, and presence. Fishman EQ's are used exclusively on high end acoustics by artists such as Bob Dylan, Paul McCartney, Alan Jackson and Aerosmith to name just a few
guitar grover gears gold
Genuine Grover (gold) Tuning-machines
Genuine Grover sealed tuning machines are found on only the finest guitars made. Look at tuners on $2500+ acoustics and you will see the majority have "Grovers." Unlike open gear tuners where the tuning mechanism is exposed, Grover sealed tuners contain a lubricant that keep the tuning mechanism sealed air-tight so the gears turn smooth and continue to for the life of your instrument. Lifetime warranty. If you have a tuner go bad we'll replace it free of charge for life.
guitar nut
Bone Hand Carved Nut
Denny hand carves his nuts from bone for each guitar so the strings are set lower with custom spacing. Lower string heights make it easier to press down to form chords and it also increases finger speed. Custom spacing allows you to move faster with less buzzes, mutes, and rattles because you’re no longer bumping adjacent strings. Custom string spacing makes it easier for all hands sizes big and small. Lifetime warranty. Break a nut and we'll replace it free of charge for life
guitar saddle
Tusq Hand Carved Saddle
Denny hand carves each saddle for each individual guitar. Denny also adjusts the intonation settings to bring the guitar harmonically in balance with itself. This not only makes your guitar easier to play, but it also makes it sound more powerful. Customers say our guitars fall into tune easier and stay in tune longer...this is one of the reasons why. Denny uses only genuine "Tusq" brand saddles on his guitars which you generally only find on higher dollar acoustics . Lifetime warranty. Break a saddle and we'll replace it free of charge for life.
zager ez play guitars
Zager Custom Lights Strings
Zager custom strings are designed by Denny exclusively for his Guitars. We have customers using all brands and gauges of strings on our guitars with excellent results (Elixir, Martin, Fender, Gibson, D'addario) but these are the strings our customers seem to like the most on our guitars. Hand wound daily in our shop in Lincoln, Nebraska.
frets
Zager Soft Touch (Hand Filed) Frets
Denny hand files each fret one at a time on every guitar that leaves our shop. By filing the frets Denny achieves two important things. When sliding up and down the neck your fingers will no longer get irritated and sore and you won't suffer from what we call "String Bite" and overall finger fatigue. Secondly, when you file the frets by hand each fret will have the same uniform height. 9 times out of 10 when you have a buzzing string it has nothing to with your playing, it’s because you have a guitar with a fret that’s sitting away from the fret board hitting a string.
life time warranty
Lifetime Warranty
Our warranty is simple. Lifetime on all guitars. A quality guitar should be made to last a lifetime and if it doesn't it wasn't a quality guitar to begin with.

Zager Artists of the Month for December




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<[email protected]>
Warren, Michigan
16 days ago

How does this guitar compare with your old guitar, other guitars, or guitars you've tried in stores?
I've been playing guitar for almost 40 years now. In that time I've owned many different brands. Martin, Gibson, Fender, Seagull, Epiphone, Alvarez, Ibanez, Washburn, Cordoba, Squier, Takamine, etc... My Zager Zad900CE is by far the best sounding,playing guitar I've ever owned. The craftsmanship and fine detail that Denny Zager puts into his guitars is exquisite. Looks like a fine piece of art.


If you didn't know the price of this guitar what would you estimate the price to be?
$4500+

How would you rate customer support?
2nd to none. Best customer service I ever knew.

Would you recommend this guitar to others…if so why?
I would and I have. The ZAD900CE easily competes with some of the best and most expensive guitars there are at a fraction of their price.

Additional comments:
If you're planning to spend a lot of money on a higher-end Martin, Taylor or Gibson I recommend trying a Zager ZAD 900CE first. This is a fantastic guitar not to mention customer service that is 2nd to none. Comes with a lifetime warranty and there's absolutely no risk to try one. If you decide for whatever reason you are not satisfied Zager pays shipping both ways.

<[email protected]>
Lexington-Fayette, Kentucky
19 days ago

How does this guitar compare with your old guitar, other guitars, or guitars you've tried in stores?
In my almost 40 years of playing guitar I've owned quite a few. Every brand from Martin, Gibson, Fender, Alvarez, Cordoba, Squier, Ibanez, Alvarez, Sigma, Washburn, Epiphone, Seagull, etc... No guitar I've owned or played can touch my ZAD900CE. The reviews and advertisements for Zager Guitars are all true. You can believe it or not. All I can say is if you're planning on spending $3000+ or more on a guitar try a Zager first. There's nothing to lose as they will pay shipping and insurance both ways if you are not satisfied. Best customer service I've ever come across.

What's your favorite part about this guitar?
It's hard to pick a favorite. I love everything about this guitar but if I had to choose I guess I'd say the sound. Unplugged and plugged in. The Fishman Aura System on this guitar is amazing. It reproduces the natural sound beautifully.

If you didn't know the price of this guitar what would you estimate the price to be?
Easily $4500-$5500. Just the looks and appearance alone compares to guitars that cost that much. The beautiful solid Spruce top with rosewood back and sides, the abalone inlay, the hand bent maple binding, mother of pearl, etc... Gorgeous.

How would you rate customer support?
Dennis, Jr. provided me with the best customer service I've ever experienced. He was very professional in his approach and answered every email (and I sent a myriad of emails to him with my questions) usually within 10-15 minutes of contacting him. Not only that but I ordered the standard wooden hard shell case and was pleasantly surprised to find that he upgraded me to the higher end case for free. Threw in a very nice Zager capo, extra strings, picks and of course the Zager T-Shirt! Zager's record with the BBB, a long with thousands of satisfied, happy customers speaks for itself. I will definitely be buying more guitars from the Zager family. I already have my sights set on the ZAD80CE.

Would you recommend this guitar to others…if so why?
I would and already have without question. This is a very well crafted, beautiful looking guitar that plays like the ads say. My friend owns a nice Taylor which is a very fine guitar. He loved my Zager and couldn't believe how well it played and sounded.

Additional comments:
A great product with the best customer support... What more could one want?!

<[email protected]>
Portland, Oregon
19 days ago

How does this guitar compare with your old guitar, other guitars, or guitars you've tried in stores?
It is a very attractive instrument, and obviously very well-made. Since it is a solid mahogany guitar, it is resonant and has good sustain, given its smaller size.

What's your favorite part about this guitar?
Very pleased about the sound that comes from this 3/4 size instrument. My other 2 guiitars are dreadnoughts, and the purpose in selecting this one was to be small enough to take on trips. This fits the bill, without the tinny sound from other "travel-size guitars that I tried.

If you didn't know the price of this guitar what would you estimate the price to be?
$600-$700

How would you rate customer support?
Excellent, very responsive. Quick replies to even to my simplest questions.

Would you recommend this guitar to others…if so why?
Definitely! It is easier to play, as advertised. I am only a beginner, but our musical family has several (four, to be exact) experienced players, and they are all impressed with the quality of craftsmanship and playability. We regularly have family gatherings, and most times we share music. The Zager is one of the first guitars grabbed when we bring out the instruments!



Tulsa, Oklahoma
20 days ago

How does this guitar compare with your old guitar, other guitars, or guitars you've tried in stores?
There is no comparison with the guitars I've owned. This new ZAD50CE sounds fantastic, brand new, right out of the box. I'm impressed with the the tone, especially the deep, rich bass. I didn't expect that from a cut away. If it sounds this good brand new, I'm excited to hear it as it ages.

What's your favorite part about this guitar?
The tone, low string height, comfort of the neck, beautiful looks and craftsmanship, over all playability. It's everything it's advertised to be.

If you didn't know the price of this guitar what would you estimate the price to be?
$1800 - $2000.00

How would you rate customer support?
10 + out of ten. I always received a response from Dennis within 50 minutes of sending an e-mail. Denny Zager's company is first class all the way, from his product to the employees.

Would you recommend this guitar to others…if so why?
Yes absolutely. I don't think you're going to beat the quality at the price they sell them for. They also back all there guitars with a 100% guarantee.

Additional comments:
Denny and his son run their company the right way. They have an outstanding product at a great price, with customer service that is second to none. How can you beat that??

<[email protected]>
Glendale, Arizona
22 days ago

How does this guitar compare with your old guitar, other guitars, or guitars you've tried in stores?
Overall quality is a cut above

What's your favorite part about this guitar?
The quality of this guitar makes choosing a favorite part of the guitar itself but what most stands out is the quality of the support both before and after the sale

If you didn't know the price of this guitar what would you estimate the price to be?
I personally do not know enough about acoustic guitars to estimate prices but for the quality I consider the price I paid to be very fair.

How would you rate customer support?
I do not believe that there is another guitar company that can even come close to the quality of the customer support both before and after the sale. How many name brand guitars can you pick up the phone and immediate support or email and always get a response within 24 hours even on Saturday or Sunday. I do not think that you will find another company that will come even close.

Would you recommend this guitar to others…if so why?
Absolutely because of the customer support alone would be enough to justify recommending these guitars then once the quality comes into play I do not believe that it would be possible to find a better choice.

Additional comments:
The quality and price of these guitars is exceptional that plus the level of support a person could not ask for a better combination

<[email protected]>
Newark, New Jersey
24 days ago

How does this guitar compare with your old guitar, other guitars, or guitars you've tried in stores?
I currently have and have had many guitars in the past and I have never seen a guitar as beautiful and well made as the Zager ZAD900CE especially as inexpensive as it was. Guitars two or three times the cost pale in comparison. The playability is incredible. This is the best setup guitar I have ever experienced.

What's your favorite part about this guitar?
When I first received this guitar in the mail, I excitedly opened up the box and pulled out the nicely cased guitar. After looking through all of the extras that came with the guitar, I finally opened the case to see a work of art. My jaw literaly dropped open and then a big smile came across my face. After admiring the workmanship and quality woods that were used, I finaly got ready to play it. Being delivered during winter on a UPS truck, I was all ready to tune it up first. To my utter suprise it was in perfect tune. I played it for quite a whlie before I could force my self to put it down. I have been playing the guitar for weeks and it hasn't gone out of tune yet. I have never seen a guitar with such perfect setup to stay in tune so long. The tonation is spot on no matter where I go on the neck. Granted I don't thrash the guitar when I play. I'm a soft methodic strummer and picker as Dennis stresses in his videos. I could realy go on for hours how unique this guitar experience is. It's safe to say that I don't beleive I will ever come across a finer guitar than my Zager ZAD900CE in my life time.

If you didn't know the price of this guitar what would you estimate the price to be?
I would have extimated $5000 or more.

How would you rate customer support?
Customer service at Zager Custome Guitars couldn't be better. Quaestions are answered quickly and Denny is always available when I go online. They're the best.

Would you recommend this guitar to others…if so why?
I would and have raved about this guitar to many and will continue to. Everyone that picks it up is amazed at the sound, quality of the woods and playability.

Additional comments:
I wish I had found this guitar 50 or 30 years ago.

<[email protected]>
Elizabeth, New Jersey
24 days ago

How does this guitar compare with your old guitar, other guitars, or guitars you've tried in stores?
It plays much easier and sounds better than my Yamaha. The only thing my old guitar has over the Zager is age (30+ years), and I am sure my Zager will also sound better with age.

What's your favorite part about this guitar?
How much easier it is to play. But I also like how it sounds. And how it looks. It's just an overall beautiful guitar. Oh, and all the freebies and upgrades were also great! Thanks Dennis!

If you didn't know the price of this guitar what would you estimate the price to be?
Over $1000.00, easily.

How would you rate customer support?
Top notch. Need I say more?

Would you recommend this guitar to others…if so why?
I would absolutely recommend this guitar (or any other Zager models) to anyone like me that has arthritis in their hands, making it harder and less enjoyable to play. Or anyone who just wants an overall great guitar experience.

Additional comments:
My guitar arrived last night. I followed the instructions and let it sit at room temperature for 2 hours before opening it (longest 2 hours of my life). I was pleasantly surprised to find that it was mostly still in tune despite the fact that it had sat in a cold delivery truck for who knows how long (most of the day I am guessing) and just needed some minor adjustments. Since it was late and I had to get up the next morning for work, I had planned to just play it for a few minutes then go to bed. I ended up playing it for over an hour and had to force myself to put it up and go to bed. I must say that this guitar lives up to all expectations. Not only is it the easiest guitar I have ever played, it has the most beautiful tone that I know will only improve with age. With my hands starting to develop arthritis I have been frustrated with my playing. I almost never got my guitar out anymore, and when I did, I would usually put it up after 50 - 30 minutes in frustration. It hurt to play and I found myself muting strings that I never used to. Barre chords were especially difficult for me. I can honestly say that I had no problems with muting strings and even barre chords were a breeze. I could have played far longer than I did last night with little discomfort. Thanks to this guitar, I am actually enjoying playing again! This evening I got out my Fender Passport and plugged in. I was anxious to hear how the electronics sound. I have to say it sounds just as good plugged in as it does standalone. I love the built-in tuner! Thanks to you and your dad for making playing guitar fun again!

<[email protected]>
Clearwater, Florida
26 days ago

How does this guitar compare with your old guitar, other guitars, or guitars you've tried in stores?
The tone is amazing, well balance from E string to E string.

What's your favorite part about this guitar?
The sound, it jumps out of the guitar.

If you didn't know the price of this guitar what would you estimate the price to be?
I really have nothing to compare it to. The sound is so rich I would expect to cost at least twice what I paid.

How would you rate customer support?
Excellent. Timely and helpful.

Would you recommend this guitar to others…if so why?
Yes, I would definitely recommend to others. Tone, ease of play, beautifully built,

Additional comments:
It has been forty years since I last played and if anything this Zager has made it as easy as I could expect. There is a big learning curve for me right now, but the guitar is so much fun to play and the low tension on the strings make it easier on my fingers that I am excited to sit down each day and practice.

<[email protected]>
Orange, California
27 days ago

How does this guitar compare with your old guitar, other guitars, or guitars you've tried in stores?
For me ,this guitar has the Tune,workmanship,playability, but most of all I feel apart of the Zager Family,and where Can you get the Customer support that Zager Guitar Company gives. you feel like Family and when you hold a Zager Guitar ,you hold Quality at its Best.

What's your favorite part about this guitar?
Sound is the Number one point here,it is Sweet! an it stays in tune longer

If you didn't know the price of this guitar what would you estimate the price to be?
$1400-$1600

How would you rate customer support?
I have had Great Support from Zager ,Fast,Sound,with no double talk (My personal Rating A+)

Would you recommend this guitar to others…if so why?
To all that are thinking Zager as your next Guitar ,you are supported by the hole Family and this Name Zager on the head stock means pride;the Pride you will have too when you hold yours,and think about this! you are one of many of the Family Take care of your Zager Play it often.

Additional comments:
If Zager was Around when I first started playing as a kid, I be so much better because it plays so easy er then that old Silver Tune Guitar did that I work so hard to get by delivering News Paper in Med Winter on my paper route out in the Meddle of Kansas down on the Farm, Play a Zager you will see one of the best in Sound, Quality of workmanship and the hardware is top Quality,,But you know that you pay for the best that you can; that is why Zager is a great deal, your working with the hole Family at the Zager Guitar Company and directly


Wichita, Kansas
30 days ago

How does this guitar compare with your old guitar, other guitars, or guitars you've tried in stores?
It is much smaller than the full size Jasmine accoustic I had, but I wanted a smaller guitar. And, what is so pleasing, although smaller, it has a wonderful full deep sound. It truly is amazing for a smaller guitar.

What's your favorite part about this guitar?
There's so much! Besides it's smaller size, it's beautiful, plays so easy and sounds great. I guess it's just perfect for me, that's the best part.

If you didn't know the price of this guitar what would you estimate the price to be?
I never owned a very expensive guitar before, but after checking online what quality guitars can cost, the Zager was a terrific deal. It is such a prize to own.

How would you rate customer support?
So far it has been exceptional. Any questions I have are answered quickly and additional advice is always given as well.

Would you recommend this guitar to others…if so why?
Yes I would. Especially, if the individuals were petite as I am. It makes all the difference in the world to play a guitar that feels comfortable and is sized right for you. It makes you want to play it more and practice. You're really enjoying the experience so much more.

Additional comments:
I'm so glad I found out about Zager guitars and I think it's neat to own a guitar that was made by Denny Zager, who was part of the duo known for the song "In the Year 2525." I remember loving to listen to that song when I was a teen.

<[email protected]>
Sacramento, California
1 month ago

How does this guitar compare with your old guitar, other guitars, or guitars you've tried in stores?
My Zager is the ZAD50EVS model. As seen in the picture, it is a cutaway model and not the same body style shown on their website. The quality of my guitar is top-notch. I have been playing for 50 years, and have owned many acoustics including Yamahas, Guilds, Taylors, Alvarez, Ibanez and recently a Martin. The build quality and the electronics compare very favorably with any of them. I have recommended Zager to my friends.

What's your favorite part about this guitar?
Aside from its playability, the beauty of the finish is awesome. I've always loved a sunburst finish, and this one is gorgeous.

If you didn't know the price of this guitar what would you estimate the price to be?
If this guitar were sold retail in a brick and mortar outlet, it would likely be priced in the $700 - $900 range. That includes a professional-quality, padded, hard shell case.

How would you rate customer support?
I've never had better anywhere. My emails are answered in an hour or less. All of my questions are thoroughly answered.

Would you recommend this guitar to others…if so why?
I have recommended it to others. I liked the idea of finding a quality guitar that is not one of the same old brand names that everyone owns. That makes the guitar special. Zager's return guarantee cinched the deal for me.

Additional comments:
My order was upgraded with no additional cost. The body style I wanted was not available, so I had to wait a little longer, and eventually got the cutaway dreadnaught instead, with better electronics, and the more expensive case. Worth the wait!

<[email protected]>
Pomona, California
1 month ago

How does this guitar compare with your old guitar, other guitars, or guitars you've tried in stores?
This guitar is fantastic, it's been played by over 75 veterans with great enthusiasm and given many a sense of peace they never knew was possible. Many played guitar before and even those who never had even touched a guitar found they could play after learning just a few cords. This is the best acoustic made bar none

What's your favorite part about this guitar?
The sound and playability are both just phenominal, This HAS to be one of the finest Martin to shameever made. Puts a

If you didn't know the price of this guitar what would you estimate the price to be?
In the 2 thousand dollar range

How would you rate customer support?
The best in all the business

Would you recommend this guitar to others…if so why?
They are made so well they can take a LOT of abuse and still hold together fairly well!

Additional comments:
You will never meet a kinder more generous and giving man that Dennis Zagger. He always makes sure everything is 100% and his satisfaction with your guitar is his top concern

<[email protected]>
Syracuse, New York
1 month ago

How does this guitar compare with your old guitar, other guitars, or guitars you've tried in stores?
I have an older Guild and a Taylor mini, I wanted something smaller to travel with, as well as a smaller guitar that would be easier to handle.

What's your favorite part about this guitar?
Outstanding details, high gloss; abalone inlay; nice mahogany ; quality high-end hardware; but best of all, the bright tone. And did I mention The high quality case that it came in (a case that Martin guitars uses).

If you didn't know the price of this guitar what would you estimate the price to be?
Although this is quite an inexpensive guitar, it is not a cheap guitar by any means. A cheap guitar lacking sound quality and craftsmanship would cost you the $300 and sum dollars that I had paid for this guitar. This should be at least an $800 guitar, especially since it is not marked "made in China" and is hand crafted in America!

How would you rate customer support?
Instant contact and communication (you will note that on their website, a window pops up telling you that "Dennis is in" if you want to have "live chat" about any questions that you might have.

Would you recommend this guitar to others…if so why?
Highly recommend, five star!!! There is no better guitar on the market, especially for the price. Again, it is not only the quality and craftsmanship that is offered, but the crisp clean tone that this little baby produces!

Additional comments:
Happy New Year to all!


Costa Mesa, California
1 month ago

How does this guitar compare with your old guitar, other guitars, or guitars you've tried in stores?
I have an older Guild and a Taylor mini, I wanted something smaller to travel with, as well as a smaller guitar that would be easier to handle.

What's your favorite part about this guitar?
Outstanding details, high gloss; abalone inlay; nice mahogany ; quality high-end hardware; but best of all, the bright tone. And did I mention The high quality case that it came in (a case that Martin guitars uses).

If you didn't know the price of this guitar what would you estimate the price to be?
Although this is quite an inexpensive guitar, it is not a cheap guitar by any means. A cheap guitar lacking sound quality and craftsmanship would cost you the $300 and sum dollars that I had paid for this guitar. This should be at least an $800 guitar, especially since it is not marked "made in China" and is hand crafted in America!

How would you rate customer support?
Instant contact and communication (you will note that on their website, a window pops up telling you that "Dennis is in" if you want to have "live chat" about any questions that you might have.

Would you recommend this guitar to others…if so why?
Highly recommend, five star!!! There is no better guitar on the market, especially for the price. Again, it is not only the quality and craftsmanship that is offered, but the crisp clean tone that this little baby produces!

Additional comments:
Happy New Year to all!

<[email protected]>
Arlington, Virginia
1 month ago

How does this guitar compare with your old guitar, other guitars, or guitars you've tried in stores?
I purchased a Fender Jimmy Dale Kingman SCE earlier this year. I was extremely disappointed in the workmanship, quality and sound. I ended replacing the nut, saddle, pins with TUSQ and put on Martin Silk and Steel strings to help improve the sound (which I did based upon Denny Zager's recommendation). Prior to purchasing, I looked at Tanglewood, Martin and Taylor guitars at my local guitar store. I purchased the ZAD50CEOM and couldn't be happier with the rich sound, quality and craftsmanship.

What's your favorite part about this guitar?
I have short fingers and large palms, which is a bad combination for a guitar player. I selected the orchestra size based upon Denny's recommendation and I could not be happier. The guitar simply "fits" in my hand. I love the sound, the beautiful wood tone and the inlay on the neck. I am looking forward to many years of playing and my next Zager purchase!

If you didn't know the price of this guitar what would you estimate the price to be?
$1500

How would you rate customer support?
Denny Zager has strong customer focused philosophy and practice. If all American companies embodied their commitment, communication and ethic, we would not have an economic crisis. Prior to my purchase, I had emailed Denny Zager to ask a few questions and to get recommendations, fully expecting an email back in a week or two. Imagine my surprise to get a response back within minutes! We communicated a number of times prior to my purchase. I have a strong feeling of trust with Zager. I hope to be able to meet them one day. Thank you for the excellent communication. At the risk of sounding corny, Zager treats customers like family.

Would you recommend this guitar to others…if so why?
Beautiful Sound. Quality and craftsmanship. Unbelievable Value and beauty. Customer focused commitment to service and satisfaction


<[email protected]>
New York, New York
1 month ago

How does this guitar compare with your old guitar, other guitars, or guitars you've tried in stores?
I purchased the ZAD50E - Sunburst and it is everything and more than Dennis and Denny talk about in their online videos. I own several acoustic and electric guitars - Primarily been a Fender owner - This is the best acoustic guitar in my collection.

What's your favorite part about this guitar?
The playability & sound is the best in my collection - Frankly this guitar is a piece of art both visual & sound!

If you didn't know the price of this guitar what would you estimate the price to be?
If I would have picked this guitar up in the music store and began playing - I would have guess the price tag be anywhere from $1,500-$2,000. It most definitely compares to Martin Acoustic Guitars without question!

How would you rate customer support?
The customer service is top notch! I spent over a week emailing Dennis Zager, Jr. with questions/concerns and each email was returned within an hour at most - Most of the time he responded within minutes - It was better customer service than if I where in a music store face to face with a sales associate. The guitar was shipped within a day of purchase and received within a few days - It was packaged exactly as demonstrated in the online video - Clearly with the up most care in mind.

Would you recommend this guitar to others…if so why?
I would absolutely recommend Zager Guitars! As a matter of fact I have already passed your website and contact information along to several of my musician friends - Purchasing this guitar was an absolute pleasure. Denny and Dennis ... You should be very proud of your work and the business you have built. Keep up the great work! You have a customer for life here!!

Additional comments:
If you are considering a Zager Guitar and you are hesitant because you are purchasing sight unseen or because it's an online only buy - DON'T BE! You will not be disappointed. Guaranteed! I normally don't provide feedback but; in this case I felt it important to do so - Denny and Dennis deserve credit for great customer service and the beautiful guitar's they build - Thank you again guys!

<[email protected]>
Chula Vista, California
2 months ago

How does this guitar compare with your old guitar, other guitars, or guitars you've tried in stores?
I'm not a 'wood-sniffer.' If a 'less expensive' guitar meets my needs and wants, why buy a piece of overpriced wood because it has "Martin" on it? I do have a 1975 Gibson J-55 which is my favorite guitar in all ways. But in the stores, I can't tell a PRS from a Luna from a Martin. I doubt 99% of people out there can.

What's your favorite part about this guitar?
It's warmth. I had never played a cedar top guitar. The tones are magical. At first I didn't like it; it seemed a little heavy and dull. But as I played into it and it acclimatized, it sounded beautiful. I've already been offered money and a trade, which I won't take.

If you didn't know the price of this guitar what would you estimate the price to be?
I think I said before 1000 to 1200. I underestimated that. My friends who've (I've allowed...) to play it all price it in the $2000 area because of the detail. I covered the logo and most thought it a Martin D-35.

How would you rate customer support?
Real good. I recall you had some difficulties while I was trying to resolve a thing over a case. You kindly took your time to resolve it. Thank you.

Would you recommend this guitar to others…if so why?
Absolutely. Best bang for your buck if you want a beautiful, great sounding guitar at a reasonable price. DON'T LET THE "WOOD-SNIFFERS" in the music stores influence you. Or your friend who just spent a fortune on a Martin and of COURSE thinks it's the 'greatest sounding guitar on the planet.' Yes, tone woods matter on acoustic guitars. But these are very nicely built with quality woods! They just won't bump the price $5000 because of hype and advertising.

Additional comments:
I waited a while to post another review. After I 'played in' the guitar, I find it's my "go-to" now. Sounds great, looks great, and the damn thing is ALWAYS in tune when I take it out of the case! Thanks guys. regards to Denny Sr. and the rest.

<[email protected]>
Manchester, New Hampshire
2 months ago

How does this guitar compare with your old guitar, other guitars, or guitars you've tried in stores?
Like driving a Ferrari when you are used to an AMC Pacer

What's your favorite part about this guitar?
Playability - I have always fought to play - now I am Learning to play. I feel like the doors have been thrown wide open to the world of guitar playing. I know I will achieve my playing goals now!

If you didn't know the price of this guitar what would you estimate the price to be?
I have been checking out Gibson, Fender, Taylor, and Martin in the music shops. I decided to bite the bullet and get one in the $800 to $1,200 range. I probably would have passed by this guitar if I had saw it in the shop. I would have thought it was WAY out of my price range.

How would you rate customer support?
Top notch. Received answers to my questions fast and reliable.

Would you recommend this guitar to others…if so why?
Yes...beginners need a guitar that allows them to play longer with less fatigue. Pros and advanced players need a guitar they can call their own and brag about. I feel these guitars run that gambit. Hats off the the Zagers!

Additional comments:
Get one..then you will see. No risk...the Zager family will take care of you!

<[email protected]>
West Valley, Utah
2 months ago

How does this guitar compare with your old guitar, other guitars, or guitars you've tried in stores?
IT IS BY FAR THE BEST ACOUSTIC GUITAR I HAVE EVER PLAYED OR OWENED

What's your favorite part about this guitar?
I'TS SOUND AND PLAYABILITY

If you didn't know the price of this guitar what would you estimate the price to be?
IT REALY COMPARES TO TOP END GUITARS FOR 5 OR £6000 AT LEAST

How would you rate customer support?
SECOND TO NONE

Would you recommend this guitar to others…if so why?
I WOULD MOST DEFINITELY RECOMMEND A ZAGER GUITAR, >>>> EASY TO PLAY, SUCH A LOVELY SOUND, AND A BEAUTIFUL THING TO BEHOLD.OH YES.

Additional comments:
SUCH A GREAT SERVICE FROM START TO FINISH. ALL IN ALL, THE PRODUCT AND THE TEAM BEHIND IT CERTAINLY KNOW HOW TO PRODUCE A GUITAR THAT GUITARIST WANT.

<[email protected]>
Sunnyvale, California
2 months ago

How does this guitar compare with your old guitar, other guitars, or guitars you've tried in stores?
I have a really nice 25th aniversary Alvares that I have enjoyed for years. I'm amazed how much better my Zager sounds.

What's your favorite part about this guitar?
The width of the neck (I have big fingers) and the fact that I don't have to press the string as hard to make clear notes.

If you didn't know the price of this guitar what would you estimate the price to be?
$2,500 - $3,000

How would you rate customer support?
A+++

Would you recommend this guitar to others…if so why?
Oh yes. This guitar compares to the finest Martin, Gibson or Takemine I've ever held, at half the price.

Additional comments:
I'd never held a Zager guitar and had been wanting a new guitar for years now. I can't believe I bought one without actually holding one first...I'm so glad I did.